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What traditional brands can learn from Cred’s ad featuring Rahul Dravid
Dr Fuad Halim and the hyperlocal political brand
Are you a Jab or a Jab Not?
Why Coke and Airtel are saying no to red from today
Thank you Lalit Modi for the Border-Gavaskar Trophy
Is craft in advertising a necessity or a luxury?
Are you a Passionate Pant or a Serious Saha?
It’s an Ad, not an Adani!
Is ‘In The Home’ the future of ‘Out Of Home’?
What if 2021 is a bigger disaster?
Why are brokers not packers?
Honey for nothing and the buzz for free
Long live Mahashay. Long live the Masala Magic.
Did Smith and Maxwell deliberately fail in the IPL?
Why is Shahrukh Khan endorsing Byju’s? And why are we believing him?
Virat Kohli and the death of the metaphor
Shivaji Dasgupta launches Inexgro Brand Advisory 2.0
Neither saint nor sinner, Tanishq is a smart winner
Is Technology killing your Brand Proposition?
Why men love men and women hate women
Is the lockdown making nuclear families behave like joint families?
‘Play From Home’ — Why Homereca is the new Horeca
Not afraid of dying? Welcome to Mortality Marketing.
Stop Discounting, start Premiumising
A tale of two mergers — VI + Rhea-Kangana