News as it is - NewsDrum.in
menu

Best Media Info

Special
Commentary Guest Times Rising Star In-depth

Interviews
Advertising Digital Marketing Print Radio Television

Events
Cannes Lions Goafest

Misc
Industry Briefs

Partner Content
Goafest 2023
BuzzInContent
Search Results for 'Consumer journey'
Goafest 2023: Media agencies need to stop throwing warm bodies at every client problem, says Mindshare's Amin Lakhani
Goafest 2023: Media agencies need to stop throwing warm bodies at every client problem, says Mindshare's Amin Lakhani
In Goafest 2023
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
In Advertising
Costa Coffee refreshes its brand positioning, encourages consumers to express themselves through ‘YouxCosta’ campaign
Costa Coffee refreshes its brand positioning, encourages consumers to express themselves through ‘YouxCosta’ campaign
In Ad Craft
In-depth: How India’s top marketers are solving attribution-related challenges
In-depth: How India’s top marketers are solving attribution-related challenges
In In-depth
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
In Marketing
Indian brands improve CX scores, but consumers still expect a lot more: Havas Group’s X Index 2023
Indian brands improve CX scores, but consumers still expect a lot more: Havas Group’s X Index 2023
In Marketing
Optimising media spends in the current financial crunch
Optimising media spends in the current financial crunch
In Guest Times
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
In In-depth
In-depth: What’s making traditional brands strengthen their D2C arms
In-depth: What’s making traditional brands strengthen their D2C arms
In In-depth
OMD India aims to get rid of ‘challenger agency’ tag and re-establish itself as dominant force: Anisha Iyer
OMD India aims to get rid of ‘challenger agency’ tag and re-establish itself as dominant force: Anisha Iyer
In Advertising
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
In Digital
ET MediaLabs wins consumer durable brand Atomberg’s digital mandate
ET MediaLabs wins consumer durable brand Atomberg’s digital mandate
In Digital
How has the consumer changed in a post-Covid world?
How has the consumer changed in a post-Covid world?
In Advertising
Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
In Digital
News Flash: Zenith India bags digital media mandate for LG Electronics
News Flash: Zenith India bags digital media mandate for LG Electronics
In Advertising
Ogilvy Global CEO Devika Seth Bulchandani underlines “processes” and “keeping pace with changes” for better revenue and margins
Ogilvy Global CEO Devika Seth Bulchandani underlines “processes” and “keeping pace with changes” for better revenue and margins
In Advertising
Havas Group India concludes ‘Havas Spark 2.0’ internship programme with Gen Z Report 2022
Havas Group India concludes ‘Havas Spark 2.0’ internship programme with Gen Z Report 2022
In Advertising
Talkwalker and Khoros partner to deliver seamless social media management and listening services for brands
Talkwalker and Khoros partner to deliver seamless social media management and listening services for brands
In Marketing
Brands and customers love online shopping, but offline stores haven't lost their edge
Brands and customers love online shopping, but offline stores haven't lost their edge
In Marketing
Taapsee Pannu to greet 10,000 participants of Nivea Soft Fresh Batch 2022 with an AI-enabled personalised message
Taapsee Pannu to greet 10,000 participants of Nivea Soft Fresh Batch 2022 with an AI-enabled personalised message
In Marketing
D2C brands expect 2X growth during festive period
D2C brands expect 2X growth during festive period
In Marketing
ConsCent raises Rs 13.26 crore in a bridge round
ConsCent raises Rs 13.26 crore in a bridge round
In Marketing
Elevate from transactional relationship to offering great consumer experience: Vineet Ahuja of Accenture
Elevate from transactional relationship to offering great consumer experience: Vineet Ahuja of Accenture
In Marketing
Digitas India appoints Dentsu Webchutney’s Abhinav Parshad as Senior Creative Director
Digitas India appoints Dentsu Webchutney’s Abhinav Parshad as Senior Creative Director
In Marketing
Tata Studi retains Gozoop Group as its Digital agency on record
Tata Studi retains Gozoop Group as its Digital agency on record
In Digital