News as it is -

Best Media Info

Partner Content
Goafest 2023
Search Results for 'Consumer journey'
Goafest 2023: Media agencies need to stop throwing warm bodies at every client problem, says Mindshare's Amin Lakhani
Advertisers need to understand and respect consumer’s time and ability to invest, say top leaders
Costa Coffee refreshes its brand positioning, encourages consumers to express themselves through ‘YouxCosta’ campaign
In-depth: How India’s top marketers are solving attribution-related challenges
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
Indian brands improve CX scores, but consumers still expect a lot more: Havas Group’s X Index 2023
Optimising media spends in the current financial crunch
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
In-depth: What’s making traditional brands strengthen their D2C arms
OMD India aims to get rid of ‘challenger agency’ tag and re-establish itself as dominant force: Anisha Iyer
D2C to take big leap of faith in 2023 as brands want to understand audience better: Rupak Ved of LS Digital
In Digital
ET MediaLabs wins consumer durable brand Atomberg’s digital mandate
In Digital
How has the consumer changed in a post-Covid world?
Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
In Digital
News Flash: Zenith India bags digital media mandate for LG Electronics
Ogilvy Global CEO Devika Seth Bulchandani underlines “processes” and “keeping pace with changes” for better revenue and margins
Havas Group India concludes ‘Havas Spark 2.0’ internship programme with Gen Z Report 2022
Talkwalker and Khoros partner to deliver seamless social media management and listening services for brands
Brands and customers love online shopping, but offline stores haven't lost their edge
Taapsee Pannu to greet 10,000 participants of Nivea Soft Fresh Batch 2022 with an AI-enabled personalised message
D2C brands expect 2X growth during festive period
ConsCent raises Rs 13.26 crore in a bridge round
Elevate from transactional relationship to offering great consumer experience: Vineet Ahuja of Accenture
Digitas India appoints Dentsu Webchutney’s Abhinav Parshad as Senior Creative Director
Tata Studi retains Gozoop Group as its Digital agency on record
In Digital