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IPL on JioCinema clocks 1,300 crore video views in 5 weeks, time spent at 60 minutes
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
In Digital
84% households in India have more than 1 person watching CTV: India CTV 2.0 Report by mediasmart
Brands to splurge on Connected TV advertising this festive season
CTV audiences more likely to spend on discretionary products than other internet users: Interactive Avenues and Matterkind Playbook
Misconception that only high-end brands advertise on CTVs, FMCG and CPG offerings are also expanding: Gavin Buxton of Magnite
In Digital
Amagi planning to target emerging CTV-led FAST market and cloud broadcast in India
In Digital
Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?
News channels see next bastion of growth in connected TV
As ad dollars move to Connected TV, fraud schemes spike 70% globally: DoubleVerify Global Insights Report
In Digital
Adjust reports 184% growth in CTV to mobile app installs
In Digital
In-depth: What is fuelling the growth of Connected TV in India?
MiQ partners with Samsung Ads to enable advertisers to reach Samsung Connected TV households
NDTV opts out from BARC data again, will the move backfire?
Disney+ Hotstar eyes Rs 1,000 crore ad revenue from IPL 2022, sells off 75-80% inventories
Airtel RPD data may just give the direction, say top advertisers
Connected TV and digital getting more streamlined with integrated media planning is the next big wave in A&M industry: Abhay Sawhney of Initiative
News consumption at par with music streaming on connected TV: mediasmart report
Interactive Avenues partners with Affle’s mediasmart platform for programmatic and Connected TV (CTV) advertising in India
In Digital
DoubleVerify appoints Doug Campbell as Chief Strategy Officer
In Digital
Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
Marketers will unite sales and media touch-points in 2016: Millward Brown
In Digital