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Search Results for 'CTV'
India Today Group secures top spot in CTV news segment: Comscore
Free ad-supported streaming TV growing steadily in India; 63% surge in hours of viewing: Amagi report
We’ve upped our ad budgets by 30% YoY for FY24: Yogesh Tewari of RPSG Group
CTV impressions increasing 369% YoY in India as compared to 62% globally: DoubleVerify report
YouTube announces new updates for CTV advertisers; gives major push to AI
In Digital
LG Ad Solutions and Tyroo sign agreement to market CTV ad solutions in Southeast Asia
In Digital
Content, Commerce and Community have been growing exponentially owing to technological innovations: Jyoti Deshpande
Mobile supremacy, CTV strategy to help JioCinema reach $330-$350 million in ad sales: MPA's report on IPL 2023
Planning for the future- Emergence of Addressable TV
Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023
How brands should leverage the potential of regional OTTs and CTV
In Digital
Why IPL won’t scale up on Digital
Magnite launches next-generation CTV and OTT monetisation platform – ‘Magnite Streaming’
DoubleVerify exposes ‘BeatSting,’ a scheme generating fake audio ad traffic at scale through large audio platforms
In Digital
IPL 2023: Here’s what brands will have to shell out to advertise on JioCinema
In OTT
CTV in India – A scale not proportionate to the hype
In Digital
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
India Today Group claims leadership in CTV viewership
84% households in India have more than 1 person watching CTV: India CTV 2.0 Report by mediasmart
Will cable operators sustain a 5G assault on linear TV?
How brands can leverage programmatic for CTV and DOOH
In Digital
CTV audiences more likely to spend on discretionary products than other internet users: Interactive Avenues and Matterkind Playbook
Television combined with measurability and high engagement gives CTV an edge over others: Rahul Talwar of Max Life
MiQ partners with Samsung Ads to enable advertisers to reach Samsung Connected TV households
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
In OTT