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Brandstand: When purpose marries passion – the Legacy Equilibrium
Brandstand: CCD and the world of Replica Brands
Brandstand: Business before Brand – The shift is clear
Brandstand: The Party has won. Let the party begin
Brandstand: YCD and Brand ITC
Brandstand: The ink of Indianness - beyond flaunting inked fingers on social media
Brandstand: Be nice to Zomato boys
Brandstand: Where Kalank went wrong
Brandstand: Be Indian, Buy Foreign
Brandstand: Adman run away, Accenture wants to play
Brandstand: Did your brand fool you yesterday?
Brandstand: The Bro Code of Brands
Brandstand: ‘If it ain’t Boeing I am not going!’
Brandstand: Brands of War
Brandstand: Never retrofit Brand Purpose
Brandstand: ‘Designer Failures’ as a recipe for success
Brandstand: When logos start to talk
Brandstand: When Chanda met Rajat
Brandstand: Craft versus Effectiveness in the world of brands
Brandstand: Cogency Model and the Future Agency
Brandstand: 30 Bondel Road and the culture of an agency brand
Brandstand: Is the I-Phone a victim of demi-Moore’s Law?
Brandstand: Life Beyond Logo for WPP
Brandstand: Why Gandhiji must not fly Air India
Brandstand: Is the integrated agency a colossal scam?