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Ad industry fears fewer entries, participation in Cannes Lions 2021
There is no one model for the future, says Abhijit Avasthi of Sideways
Great Learning launches first TVC ‘Power Ahead’, focuses on lifelong learning
Abhijit Avasthi’s ‘Sideways’ look at 2020
Goafest 2019 announces Master Jury for the Creative Abby
Abby Awards 2018 forms Master Jury for Creative Abby’s; Agency of the Year award returns
In-depth: The un-agency and innovative models standing apart
Sideways creates a 360-degree campaign for spice brand Suhana
Rising Star: Mithun Rajam, Art Director, Taproot Dentsu
Better negotiation with clients is key to improve profit margins, says Piyush Pandey
Rajiv Rao moves on from Ogilvy
And the credit goes to…
In-depth: Will ad campaigns in men’s innerwear category come of age?
Jingles: Evolved or dead?
KV Sridhar quits SapientNitro to start own venture
Dipstick: Has digital freedom made storytelling easier?
Borosil’s Larah makes ordinary food special
Casting children in ads can increase ‘cuteness value’ of a product
Entry call for 10th Pepper Creative Awards
Milestones 2015 - The Big Moments Recapitulated
Making ad films larger than life
JSW Steel is ‘most envied’ at Ogilvy India’s third edition of Envies
Dipstick: Have ad films killed the golden era of print ad creativity?
Myntra’s ad film breaks norms, creates ripples with a lesbian storyline
There is a need for an alternate perspective on the creative business: Abhijit Avasthi