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Goafest 2023: Data is a double-edged sword, say marketing professionals
Google introduces new natural-language conversational experience within Google Ads
How’s Goafest gearing up to woo adland professionals in 2023
Swaarm’s Advanced Privacy Suite aims to help users navigate privacy changes
In Digital
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
Amazon’s ad business alone is worth more than global print ad market: Warc report
Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
How brands can market efficiently in a data privacy-conscious world
Will Predictive Analytics disrupt marketing in 2023?
Taboola and Yahoo announce partnership for the next 30 years
In Digital
HT Media launches first-party audience targeting solution - HT One Audience
In Digital
How HT Media is utilising first-party data to help its advertisers
In Digital
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital
Multiscreening has become the most significant consumer behaviour for the Indian marketing industry: MMA – WARC report
How will Google’s bid to give personalisation power to users through My Ad Center impact the advertisers?
In Digital
YouTube’s ad revenue growth will shrink to 7.3% in 2022 from 46% in 2021: WARC
How marketers can navigate advertising in a privacy-first world
In Digital
With bottom lines stretched organisations are focusing on putting data to work to drive profitability: Salesforce report
Cookie-less future: What other alternatives do advertisers have
In Digital
Google postpones decision to phase out third-party cookies till second half of 2024
In Digital
Brands and agencies struggle to build privacy compliant culture: InMobi Report
Marketers are increasingly relying on Commerce media: Criteo
How first-party data is a valuable asset that organisations should invest in and what does the future hold?
In Digital
Samsung Ads India enhances first-party data capabilities with ACR enablement