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Almost two-thirds of respondents who play games willing to spend on gaming subscription: Loco-EY survey
In Digital
Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey
95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey
In Digital
63% Indian consumers to cut back on non-essential spending: PwC Global Consumer Insights Pulse survey
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
58% Hotstar users to continue with subscription, 5% to switch in the absence of IPL and HBO content: Survey
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
Three-quarters of urban Indians expect life to be better in 2023, reveals YouGov survey
Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey
Only 3% of families invest in stock markets, 6% in mutual funds in India, reveals Money9 Survey
In Digital
Urban Indians most likely to notice mobile phones and clothes endorsements on social media: YouGov
Money9, promoted by TV9 Network, to unveil the findings of its independent Personal Finance Survey
69% prefer to watch the current T20 World Cup on TV: Axis My India November CSI survey
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
Vast majority of CMOs want to see agencies seamlessly combine capabilities to deliver innovative solutions: Dentsu Creative report
86% of Indian adults message a business at least once a week, highest in the world: Kantar survey
In Digital
30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
SBI General launches ‘Know Your Heart Health’ initiative in association with Apollo 24/7 on World Health Day
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report
Online ads to be the preferred mode for higher engagement this festive season: Disney+ Hotstar survey
A majority 32% notice advertisements on TV, while 26% notice it through online mediums: Axis My India CSI survey