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Almost two-thirds of respondents who play games willing to spend on gaming subscription: Loco-EY survey
Almost two-thirds of respondents who play games willing to spend on gaming subscription: Loco-EY survey
In Digital
Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey
Dream11, Thums Up, Tata Neu, Jio captured more eyeballs during the IPL season: Axis My India CSI survey
In Marketing
95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey
95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey
In Digital
63% Indian consumers to cut back on non-essential spending: PwC Global Consumer Insights Pulse survey
63% Indian consumers to cut back on non-essential spending: PwC Global Consumer Insights Pulse survey
In Marketing
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
57% prefer watching IPL on TV, 30% on mobile: Axis My India April CSI survey
In Marketing
58% Hotstar users to continue with subscription, 5% to switch in the absence of IPL and HBO content: Survey
58% Hotstar users to continue with subscription, 5% to switch in the absence of IPL and HBO content: Survey
In OTT
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
Axis My India March CSI survey reveals 37% spend more than 1 hour on OTT
In Marketing
Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
In Marketing
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
In Marketing
Three-quarters of urban Indians expect life to be better in 2023, reveals YouGov survey
Three-quarters of urban Indians expect life to be better in 2023, reveals YouGov survey
In Marketing
Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
Facebook most used social media app; Flipkart the top preference in e-commerce: Axis My India January CSI survey
In Marketing
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
Retail media becomes fourth-largest advertising medium with ad spend forecast to reach $121.9 billion globally in 2023
In Advertising
58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey
58% prefer to watch the FIFA World Cup on TV, 27% on mobile, reveals Axis My India December CSI Survey
In Marketing
Only 3% of families invest in stock markets, 6% in mutual funds in India, reveals Money9 Survey
Only 3% of families invest in stock markets, 6% in mutual funds in India, reveals Money9 Survey
In Digital
Urban Indians most likely to notice mobile phones and clothes endorsements on social media: YouGov
Urban Indians most likely to notice mobile phones and clothes endorsements on social media: YouGov
In Marketing
Money9, promoted by TV9 Network, to unveil the findings of its independent Personal Finance Survey
Money9, promoted by TV9 Network, to unveil the findings of its independent Personal Finance Survey
In OTT
69% prefer to watch the current T20 World Cup on TV: Axis My India November CSI survey
69% prefer to watch the current T20 World Cup on TV: Axis My India November CSI survey
In Marketing
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
GenZ, millennials love digital gold, 53% Indians prefer gold as investment tool: Axis My India survey
In Marketing
Vast majority of CMOs want to see agencies seamlessly combine capabilities to deliver innovative solutions: Dentsu Creative report
Vast majority of CMOs want to see agencies seamlessly combine capabilities to deliver innovative solutions: Dentsu Creative report
In Marketing
86% of Indian adults message a business at least once a week, highest in the world: Kantar survey
86% of Indian adults message a business at least once a week, highest in the world: Kantar survey
In Digital
30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
30% prefer to watch ‘new movies’ on OTT platforms, 24% plan to watch it in theatres: Axis My India October CSI survey
In Marketing
SBI General launches ‘Know Your Heart Health’ initiative in association with Apollo 24/7 on World Health Day
SBI General launches ‘Know Your Heart Health’ initiative in association with Apollo 24/7 on World Health Day
In Ad Craft
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report
Talent shortage a major concern for strategists: WARC’s ‘The Future of Strategy 2022’ report
In Marketing
Online ads to be the preferred mode for higher engagement this festive season: Disney+ Hotstar survey
Online ads to be the preferred mode for higher engagement this festive season: Disney+ Hotstar survey
In Marketing
A majority 32% notice advertisements on TV, while 26% notice it through online mediums: Axis My India CSI survey
A majority 32% notice advertisements on TV, while 26% notice it through online mediums: Axis My India CSI survey
In Marketing