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Eggfirst announces 'Chalo Rural Conclave & Awards'
Posterscope India ropes in Pallavi Patil as VP- Strategy
Driven by higher rural and steady urban demand in Q1FY24, offline retail outpaces eCommerce
How FMCG players’ copious ad spend surge in Q1FY24 will fuel Indian adex growth
Indian consumers becoming price-conscious to value-conscious: P&G CEO LV Vaidyanathan
Vedantu and Dentsu Creative India launch ‘The Everything Book’ to bridge the education gap in rural India
IPL on Star Sports surpasses last year’s full-season reach by 21% in first 48 matches of this year
759 million Indians active internet users, to reach 900 million by 2025: IAMAI-Kantar report
In Digital
With good monsoon and growth in rural demand, media spends to pick up in H2 2023: Rajesh Ramakrishnan
GroupM India announces leadership transition at Dialogue Factory; Ajay Mehta to replace outgoing Dalveer Singh
Ogilvy rolls out numerous activities for its client brands at 83rd edition of Kila Raipur Rural Olympics
FMCG players elated with Union Budget 2023, say it will lead to increased consumer spending
Boost rural consumption, tax concessions: Media industry’s expectations from Union Budget 2023
More than 400 industry leaders attend Eggfirst’s ‘Chalo Rural India Conclave 2023’
Eggfirst to organise ‘Eggfirst Chalo Rural India’ conclave
Colgate Palmolive gearing up for recovery in rural demand and D2C, says Arvind Chintamani
Rural India is reprioritising its purchase basket to manage impact of inflation: Kantar and GroupM Dialogue Factory’s report
Vedantu and Isobar India’s ‘Project Stream School’ aims to bridge the digital educational gap in rural India
Eggfirst wins ‘Specialist Agency of the Year – Rural Marketing’ accolade at Indian Agency Awards 2022
There will be 900 million internet users in India by 2025 led by rural growth: IAMAI Kantar report
In Digital
Smaller cities will be the source of 58% of urban E-shoppers and 43% of such spending by 2030: BCG report
Spice Money showcases its partnership with Religare Broking through the ‘Demat Zaroori Hai’ campaign
In Digital
Advertisers question relevance of audience coming through landing pages
Rural India on the brink of an e-commerce revolution: Kantar and GroupM Dialogue Factory’s Rural Barometer Report
Varun Dhawan’s “Chehre pe Muskaan” highlights comfort that Lux Cozi products offer in latest ad