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Cost and creative readiness stand out as primary hurdles in CTV advertising space
In Digital
82% Indian viewers engage with TV ads: Report
In-depth: Why Indian advertisers aren’t daunted by Google's third-party cookie phaseout
Truecaller introduces customised advertising solutions for brands
Havas Media Network India collaborates with MiQ for CTV to social campaign for JBL
Conversational engagement platform Gupshup.io unveils new features
Implications of Digital Personal Data Protection Act on M&E sector
In Digital
How brands are making the most out of their customer’s journey through retail media advertising
Cooling appliance brands pull all guns out as demand set to soar this prolonged summer
Smriti Mandhana features in Viacom18’s ‘Search Hijack’ campaign for WPL
Twitter launches new performance advertising solutions offering better ROI
In Digital
Criteo launches Video Advertising Solution in India owing to the strong video consumption
In Digital
Yahoo expands partnership with Near across APAC
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
Retailers to emerge as large media players in digital advertising space: Taranjeet Singh of Criteo
In Digital
58% organisations feel their gaps in consumer data lead to difficulties in data-driven decision making: MMA EY survey
Spicetree Design Agency bags digital communication mandate for Liases Foras
In Digital
Angel Broking re-designates Prabhakar Tiwari as Chief Growth Officer
In Digital
How auto brands in India flock to Twitter to woo their consumers
In Digital
Malaysia-based Instapay Technologies drove financial inclusion for migrant workers through digital marketing with help from Hiveminds
In Digital
Digital publishers need to provide advertisers more than just third-party data, say experts
In Digital
Spicetree Design Agency expands footprint with its new office in US
In Digital
Seven of 10 Indians downloaded an app during quarantine after seeing an ad: Criteo ‘App user behaviour in 2020: India’ report
In Digital
Affle strengthens its leadership team as part of Affle2.0 growth strategy
In Digital
Criteo’s traffic generation solution to help advertisers connect with new audiences to drive engagement