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Sachin Jain replaces Somasundaram PR as CEO, India of World Gold Council
93% of 18-24s engage with sport on social media at least weekly: WARC
Publicis and Axis Bank join hands to launch campaign to aid Himachal Pradesh flood victims
How startups can leverage gamification to boost customer loyalty in e-mail marketing
Big Bang Media Ventures and New Horizons Alliance announce merger; new entity to retain BBMVPL name
In Digital
Uday Shankar, James Murdoch to acquire 39% in Viacom18
Growth Marketing company ET Medialabs bags Kapiva’s Performance Branding mandate
IPG Mediabrands names Lynn Lewis as Global Chief Marketing Officer
Why are creative agencies struggling to retain their rising stars?
Despite unlocking, OTT platforms retain audiences and will continue to grow
In OTT
OTT – the business of convenience entertainment driving consumer acquisition
FoxyMoron elevates Prachi Bali as National Head, Client Partnerships
Lockdown an opportunity for English entertainment television to change marketers’ perception
CNN-News18 jumps to No. 3, Aaj Tak and Republic TV retain top positions
Nisha Singhania’s mantra to retain Infectious’ millennials
How Tata Sky is retaining its subscriber base despite OTT onslaught and NTO implementation
Grey Group elevates Nirvik Singh as Global Chief Operating Officer
IRS 2019 Q2: India Today English and Hindi retain top positions among magazines
In IRS
Competition for new movie titles to increase under new tariff regime
Premium publishers to rise if YouTube and Facebook deny access to Ekam for content measurement, feels Brightcove’s Greg Armshaw
In Digital
Zenith wins global media business for Lactalis
GEC Watch: Zee Anmol, Star Plus retain leadership; Sony returns to the top-10 club
DSport to live telecast South Asian Football Federation Championship 2018
You are as good as your last film, says Amit Sharma of Chrome Pictures
Vivel encourages women to retain softness as their identity and strength