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YouTube’s global advertising revenue to reach $30.4 billion in 2023: WARC report
In Digital
Future Generali India Life Insurance appoints Geetanjali Chugh Kothari as Chief Marketing Officer
Free ad-supported streaming TV growing steadily in India; 63% surge in hours of viewing: Amagi report
65% consumers want brands to wow them, reveals Wunderman Thompson report
Phil Nelson named Executive Vice-President of CNN International Commercial
CTV impressions increasing 369% YoY in India as compared to 62% globally: DoubleVerify report
India’s E-retailing reached $60 billion GMV in FY2023 with a steady 22% annual growth: Redseer Strategy Consultants
ASCI report highlights EdTech sector’s commitment to responsible advertising: IAMAI’s IEC
Aaj Tak continues to lead the pack in digital reach: Report
In Digital
What’s the solution to real money gaming sector’s advertising woes?
Annual viewability averages worldwide have risen 9% between 2019 and 2022: IAS report
In Digital
William Grant & Sons India appoints Kapila Sethi Kad as Head of Marketing
Hansa Research’s IPLomania report 2023 reveals TV viewership ahead of OTT, but dual viewership most popular choice
Indian language news consumer shows increased propensity for online transactions: Kantar-Google report
In Digital
Brand message/content alignment changes consumer perception: DoubleVerify report
759 million Indians active internet users, to reach 900 million by 2025: IAMAI-Kantar report
In Digital
A lookback at Anushka Sharma's brand endorsement journey on her 35th birthday
Sense of purpose, tech innovations are driving effective campaigns: WARC
Schaeffler elevates Vijay Chaudhury as Director of Communications and Marketing – Asia Pacific
India’s fantasy sports industry to grow at 30% CAGR, reach Rs 25,300 crore by FY27: FIFS-Deloitte report
In Digital
Criteo report highlights 10 trends that will alter Commerce Media landscape
Search advertising, forecast to be worth $350.4 billion in 2023: WARC Global Advertising Trends: Search 3.0 report
Disney Star’s Ajit Varghese trashes MPA report on IPL, says TV vs digital revenue will remain 3:1
70% consumers order from a Quick Service Restaurant more than twice a week: Zee5 Intelligence Monitor report
Shemaroo Entertainment onboards Hitesh Shetty as Revenue Head for Broadcast