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Centre makes carrying anti-tobacco warnings mandatory for OTTs
In OTT
Viacom18 Consumer Products launches new ‘Back to School’ collection
Bobble AI ropes in Satyajit Deb Roy as Revenue Head — A&M
In Digital
Innocean India embarks on transformation to ‘Innocean 2.0’
The Moms Co. unveils its new campaign featuring brand ambassador Sonam Kapoor
Bajaj Electricals launches new consumer appliance brand – ‘Nex’
Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo’s Shailja Joshi
Godrej Consumer Products to acquire Raymond’s FMCG business for Rs 2,825 crore
ARM Worldwide bags Modi Naturals’ digital mandate
In Digital
Mother Dairy kindles ‘Mother promises’ in its new ice creams campaign
Comparative ads can be made, but can’t disparage competitor’s products, says Delhi HC quashing HUL’s appeal
Warner Bros Discovery celebrates Studio’s 100th anniversary across Asia Pacific
Good Glamm Group to enter men’s personal care and wellness category in JV with Akshay Kumar
Viacom18 Consumer Products expands Roadies Koffeehouz franchise, launches first outlet in Surat
99acres #LineLagJayegi campaign aims to assist property owners in selling or renting
Marketing agency Sociapa bags Sun Stellar’s digital mandate
Sara Ali Khan becomes Kurkure’s brand ambassador; announces the partnership through an Instagram reel
Shopsy plays key role in bringing e-commerce to more under-served markets in India: Madhuvanthi Ananth
Amazon integrates its logistics and SmartCommerce offerings with ONDC
Nimrat Kaur features in Organic Harvest’s new campaign
Disney restructures to form three core business segments
Sebamed’s #UmeedNahiSach campaign showcases its beauty and personal care range
boAt’s ‘Rock’In India’ campaign celebrates the indomitable spirit of the country
Viacom18 Consumer Products launches premium Garfield x Celio Collection
Sideways onboards Aditi Patwardhan as Chief Strategy Officer