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: Our strategy across markets is based on the ‘5 vectors of superiority’: Sahil Sethi of P&G India
In Marketing

: Tata Motors’ human-centric ads aim to redefine storytelling in the commercial vehicle space
In Advertising

: How effective sampling works for personal care category brands
In Marketing

: ITC Sunfeast Dark Fantasy garners organic chatter from partnership with Colors Big Boss Season
In Television

: Upcoming Indian Men’s cricket team tour of Bangladesh attracts multiple brands
In Industry Briefs

: Spreading awareness and holding more trials is Godrej Yummiez’s plan for H2 FY23: Mohit Marwaha
In Marketing

: Springwel Mattresses appoints Akshay Saraf as its new CEO
In Marketing

: Quaker has forayed into ready-to-eat segment with Oats Muesli to target time-crunched millennials: Sonam Bikram Vij
In Marketing

: Lay’s Gourmet aims to capture the premium end of the consumer segment, says PepsiCo’s Shailja Joshi
In Marketing

: Radio City turns profitable in Q1FY23
In Radio

: Making noise creates awareness, it’ll be better if brands do something about it too, says GCPL’s Sudhir Sitapati
In Marketing

: Kurl-On awards its digital mandate to Pink Lemonade Communications
In Digital

: Manforce’s new condom brand – Epic urges audiences to #MakeItEpic
In Digital

: Center Fruit promotes new tennis ball shape gum through In-Content Advertising on TV
In Advertising

: Hindware announces new brand identity; ropes in Tamanna Bhatia as brand endorser
In Marketing

: Agro Tech Foods launches TVC to announce the new ‘Sundrop Duo’
In Advertising

: Zee Media partners with Mahindra & Mahindra to Launch Yuvo Tech+ Tractor
In Marketing

: Quora answers why brands must engage with their shopping community during the festive season
In Marketing

: Aarti Dharmadhikari joins Rediffusion Healthcare as Market Research Lead
In Advertising

: Digital disruptions to drive consumer engagement
In Guest Times

: Mankind Pharma expands OTC category, signs Anil Kapoor and Ranveer Singh as brand ambassadors
In Marketing

: Colgate-Palmolive India launches Colgate for Diabetics toothpaste
In Marketing

: Maggi launches Masala Veg Atta Noodles with Spinach
In Ad Craft

: ITC launches Jelimals Immunoz, jellies fortified with Vitamin C & Zinc to support immune system of kids
In Marketing

: Enjoy a thrilling adventure of the mind, says Lifelong in new spot
In Ad Craft

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