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Upselling to clients can solve the issue of dwindling media agencies’ revenues, says Navin Khemka
Abby 2023: EssenceMediacom is Media Agency of the Year; wins only Grand Prix
Starcom India bags More Retail’s Rs 100-crore integrated media mandate
GroupM leads media agency groups in India with new business value of $332 million: COMvergence 2022 report
Real-time data, content and commerce to be future of media agency business: Ajay Gupte
GPPL acquires digital media agency Eye Media Networks
Cadbury Celebrations becomes ‘Brand of the Year’ at MMA India’s Smarties 2022
Uncle Delivery appoints Madison Media Alpha as its media agency on record
India in top five dynamic markets in terms of new business moves: COMvergence Global H1 New Business Barometer
JBL names Grapes as its social media agency on record
Omnicom Media Group named as ‘Leader’ among global media agency groups in analysis conducted by Forrester
GroupM emerges as the leading media agency group in India for FY21 with $5.3 billion billings: COMvergence report
Beauty brand Plum awards its integrated media duties to Essence
Madison Media named media agency on record for NMIMS
Initiative Media becomes media agency of record for Jar
Emvies 2022: Wavemaker is the media agency of the year, followed by Mindshare and Lodestar
GroupM tops media agency groups with over $1028 million worth new business value: COMvergence report for Indian market
M/Six is now 'mSix & Partners', introduces new positioning ‘Further, faster’
Initiative Media named media agency on record for Urban Company
In Digital
Hockey India ropes in Digital Latte as its new social media agency
In Digital
Gold Setu launches ‘Galli galli mein store hai’ TVC
Bayer names MediaCom as global media agency
IAA Leadership awards 2021: RS Sodhi honoured with Business Leader of the Year award, Raj Nayak inducted into Hall of Fame
Apollo Tyres appoints Reprise Digital as its social media agency
In Digital
RECMA names Dentsu X as the world’s fastest-growing media agency for third year in a row