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Shift towards fragmented measurement demands frequent reporting: Comscore’s Geet Lulla
Swaarm’s Advanced Privacy Suite aims to help users navigate privacy changes
In Digital
Synchronize India and Unomer launch IPL ad effectiveness measurement solution - Score
Twitter to provide advertisers with brand safety and suitability measurement through partnership with IAS
In Digital
We're moving away from machine-based to people-based measurement: Nielsen's David Kenny
Spotify’s Khurrum Malik joins Integral Ad Science as Chief Marketing Officer
In Digital
After NDTV and Zee Media, iTV network pulls out from BARC ratings
Zoo Media partners with independent agency collective - Dawn to launch global office in New York
GECs’ fortunes at stake as they trail behind News18 India in reach
ISA working with BARC to form cross-screen measurement system: Sunil Kataria
Successful brands will be an organic part of metaverse communities: Essence report
In Digital
Indian mobile gamers show higher ATT consent rate than global average: AppsFlyer report
In Digital
GroupM introduces global framework for media decarbonisation
Delhi High Court orders Exchange4Media and Anurag Batra not to republish or circulate defamatory article
Beauty brand Plum awards its integrated media duties to Essence
Comscore adds CTV measurement to Video Metrix Multi-Platform in India
In Digital
We will soon bring our cross-media measurement technology to India: Gowthaman Ragothaman, CEO, Aqilliz
As ad dollars move to Connected TV, fraud schemes spike 70% globally: DoubleVerify Global Insights Report
In Digital
Adjust reports 184% growth in CTV to mobile app installs
In Digital
Marketers differ on the metrics that matter for live events: Elevate research
Independent cross-media measurement is a challenge: Aqilliz CEO Gowthaman Ragothaman
In Digital
ESL Gaming & Nielsen expand comprehensive esports measurement business relationship
mSix&Partners elevates Subhamay Mukhopadhyay to Managing Partner, India role
Only 26% of global marketers are confident in their audience data: Nielsen’s Annual Marketing Report
Government may bar Airtel from releasing return path data