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BT Tech Today Congress to bring together thought leaders and influencers, showcase tech trends
In Digital
Infomo appoints Himanka Das as Country Director; promotes Rohit Verma to Global Chief of Strategy and New Initiatives role
63% Indian consumers to cut back on non-essential spending: PwC Global Consumer Insights Pulse survey
Positive early momentum for e-commerce, fintech and gaming mobile apps in 2023: Adjust
In Digital
Insiders, out. Outsiders, in
Europe’s plan to fix social media: Will it work?
Increased investment in retail media to fuel growth of CTV and Live sports: Vishal Jacob of Wavemaker India
In Digital
Staying true to the ‘Rise’ philosophy, Mahindra Rise’s new ad campaign aims to make consumers make informed decisions
OMD India aims to get rid of ‘challenger agency’ tag and re-establish itself as dominant force: Anisha Iyer
Greater access to emerging technologies to foster next era in creativity, community and data privacy: Accenture Life Trends 2023 report
How brands can market efficiently in a data privacy-conscious world
Will Predictive Analytics disrupt marketing in 2023?
91% of marketers leveraged consumer data for marketing in 2022, says MMA EY report unveiled at ‘Data Unplugged’ event
AVOD set to overtake SVOD with time: Dentsu’s 2023 Media Trends report
In Digital
Me Mentality, Power to the People, Hyper Fatigue, to be the key consumer trends for 2023: Mintel
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
India has the capacity to have more than 70-75 million paying users for the news industry: Sunny Sen of ConsCent
In Digital
99% of consumers say privacy is important when browsing online: Integral Ad Science report
In Digital
How marketers can navigate advertising in a privacy-first world
In Digital
Indian mobile gamers show higher ATT consent rate than global average: AppsFlyer report
In Digital
Centre eyes Budget session for revised Data Protection Bill; IT industry players want in on consultations
In Digital
Brands and agencies struggle to build privacy compliant culture: InMobi Report
Future of advertising: Popular AI tools ad agencies are using to enhance impact
In Digital
The manner & moments of reaching out to people can help brands scale up consumer retention & lifetime value: CleverTap’s Vikrant Chowdhary
GroupM’s TYNY 2022 report sheds light on the drivers of growth for the next generation