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Goafest 2023: While data and AI might take you towards facts, One Show ensures the art remains intact: Prasoon Joshi
Our work is anchored in data-backed strategic rigour and not personal opinion or gut feeling: T Gangadhar
News18 India tops Hindi news segment
Goafest 2023: Data is a double-edged sword, say marketing professionals
Shift towards fragmented measurement demands frequent reporting: Comscore’s Geet Lulla
Meta fined record $1.3 billion by European Data Protection Board
In Digital
MX Player powers up its audience stack with Vserv AudiencePro
In Digital
Mondelez India signs AdGlobal360 for e-commerce retail analytics and digital shelf management solution – eBuX
In Digital
IPL on Star Sports surpasses last year’s full-season reach by 21% in first 48 matches of this year
Content, Commerce and Community have been growing exponentially owing to technological innovations: Jyoti Deshpande
IPL 2023: 42% drop in the number of advertisers on TV
9.32 crore kids tune in to watch IPL on TV, up 58.7% over last year: Star Sports
IPL 2023: 51% drop in the number of advertisers on TV
Aaj Tak reclaims No. 1 position
MMA India launches sneak preview of ‘Winning With Data- The CXO’s Handbook’
WebEngage and Liferay partner up to provide digital transformation and customer engagement solutions to enterprises
In Digital
With 31% rating growth, IPL on TV continues to reign supreme surpassing all benchmarks pre-pandemic
Times Now Navbharat fastest-growing in Hindi news genre, says channel
IPL TV viewership returns to pre-Covid levels as viewer fatigue wears away
ADA acquires dhiOmics to launch a global data and AI delivery hub
BARC brings back TV + OOH viewership service on the eve of IPL 2023; includes all watermarked channels
Swiggy made biggest uptick in ad awareness during IPL 2022: YouGov data
News broadcasters accuse BARC India of hiding behind excuses, refusing to release unrolled data
Legends League Cricket clocks 43.8 million viewers on Star Sports for first 6 matches
Jio rolls out new 'Cricket Plans' offering additional data ahead of IPL
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