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Virat Kohli launches ‘Wrogn Zero’ on Flipkart
Nestlé Munch gives young fans a chance to meet their favourite cricket stars through a new campaign
Cadbury Dairy Milk brings India together to #CheerForAllSports beyond cricket
adidas to be the official kit sponsor for Indian cricket team till March 2028
Rishabh Pant adds the ‘masala’ in Maggi’s “Match. Maggi. Masala” campaign
Atlas Media announces its latest IP - "Politicians Vs Cinestars League"
Center fruit’s “Mood Ting Tong” campaign showcases a new side of cricketer Harmanpreet Kaur
Gulf Fan Academy goes live on MyJio app, offers online cricket games for IPL fans
In Digital
JioCinema invites cricket lovers to IPL Fan Parks in eight cities
In Digital banks on digital billboards to build consumer engagement this IPL season
In Digital
Kiku Sharda features in Hitachi’s ‘Coolest Third Umpire’ campaign
Steve Smith makes special appearance on Star Sports’ ‘Cricket Live’ using holographic teleportation technology
JioCinema to host cricket lovers at IPL Fan Parks in four cities
In Digital
Citadel actors Priyanka Chopra Jonas and Richard Madden to feature on Star Sports’ show ‘Cricket Live’
makeO toothsi ropes in Harbhajan Singh and Yuzvendra Chahal for IPL 2023 campaign
Shikhar Dhawan asks consumers to upgrade TV sets this cricket season in Flipkart’s latest campaign
Motilal Oswal’s ‘Market Innings’ campaign draws parallels between stock market investing and cricket
IPL 2023: Star Sports collaborates with Airtel 5G Plus to launch ‘Airtel 5G Plus Ultimate Fan’ initiative
Expect Viacom18 to take initiatives that could give added thrust to digital shift in live sports viewing: GroupM
In Digital
Sports sponsorship spends increased by 105% to Rs 5,907 crore in 2022: GroupM
Sony Pictures Networks India extends its broadcast partnership with Sri Lanka Cricket for four years
Ravi Kishan entertains fans with Bhojpuri commentary during IPL on JioCinema
Indian sports industry surpassed Rs 14,000 crore in 2022: GroupM ESP Sporting Nation report
JioMart ushers cricket season with “Shopping Aisa, India Jaisa” campaign
Tata Tiago.ev becomes official partner for IPL 2023