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Kotak Life launches gamified campaign in partnership with iProspect and Vserv AudiencePro
Industry leaders press for IRS; say ABC not an alternative currency for print
In Print
Here's what Indian ad world expects from 2023 edition of Goafest and Abby’s
Gulf Fan Academy goes live on MyJio app, offers online cricket games for IPL fans
In Digital
Procter & Gamble India announces new commitments towards promoting Equality and Inclusion at 4th annual #WeSeeEqual summit
In-depth: How India’s top marketers are solving attribution-related challenges
Retention vs Acquisition: What is top priority for marketers
Noise and Puma partner to urge users to make sports a part of daily life through #LetThereBeSport challenge
Aditi Rao Hydari and Wamiqa Gabbi feature in Prime Video’s ‘Maitri: Female First Collective’ session
Want to make a name in worldwide agency sphere without global tie-ups: SoCheers Co-Founders
ad:tech New Delhi to be held on March 15-16 in Gurugram
Thums Up’s ‘Charger Dena’ campaign for ‘Charged’ features Vijay Deverakonda
Huggies challenges Sonam Kapoor Ahuja with #HuggiesFlipAndDipChallenge in its new campaign
Government forms panel on digital competition law
In Digital
WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year
Exotel survey reveals 65% marketers believe optimal customer experience will be key to success in 2023
India versus Bharat: Marketers deliberate on the art of marketing
Zee Tamil to launch indigenous reality show ‘Super Jodi’
Melorra challenges traditional gender stereotypes through #PartnerInSuccess campaign
CTV in India – A scale not proportionate to the hype
In Digital
Business Today to organise ‘BT Market Today Summit 2023’
In Digital
The possibilities and challenges of using ChatGPT in advertising
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
Zee Ganga to present season 11 of reality show – ‘Memsaab No.1’
Loyalty from clients as well as talent is a challenge: Shradha Agarwal of Grapes