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Rediffusion launches all-women ad agency ‘Ladyfinger’ with Tista Sen as CEO and CCO
How important is conversational insights-first strategy for business growth
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
Quora launches video ads
In Digital
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
Brands to splurge on Connected TV advertising this festive season
Reduced government spends continue to put pressure on cinema advertising
Procter & Gamble India commits to improving accessibility of brand advertising for people with sight & hearing impairments by 2024
The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
Rohit Sharma hits a hat trick as the favourite player in IPL: IPLomania Report
Haresh Nayak’s Connect Network strengthens its leadership team; onboards Anjum Tanwar to lead Connect OOH
Former Dentsu International COO Haresh Nayak launches Connect Network
India TV launches a first-of-its-kind initiative ‘sponsorship by invitation only’
Global adspend will exceed pre-pandemic peak by 6% this year, says Zenith
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Can’t plan for the long term, say 70% marketers
Social is effective in linking brand and performance marketing
In-depth: Will coronavirus change the concept of creativity?
80% consumers’ purchase will depend on how well a brand responds to Covid-19 crisis, says Edelman study
Cannes Lions 2020: Netflix and Amazon will speak for the first time
Somany Ceramics signs Salman Khan as the brand’s face
To be relevant, brands must understand cultural shifts
Dream11 strikes deal with seven IPL teams, seven cricketers for its marketing campaign