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Search Results for 'brand advertising'
Rediffusion launches all-women ad agency ‘Ladyfinger’ with Tista Sen as CEO and CCO
Rediffusion launches all-women ad agency ‘Ladyfinger’ with Tista Sen as CEO and CCO
In Advertising
How important is conversational insights-first strategy for business growth
How important is conversational insights-first strategy for business growth
In Marketing
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
Recall of TV advertisements still the highest at 38%, reveals Axis My India CSI survey
In Marketing
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
Global economic outlook expected to impact 2023 business plans for 95% of marketers: WARC report
In Marketing
Quora launches video ads
Quora launches video ads
In Digital
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
Maintaining investment in brand is key for marketers responding to ‘stagflation’ and planning for recovery: WARC
In Marketing
Brands to splurge on Connected TV advertising this festive season
Brands to splurge on Connected TV advertising this festive season
In Television
Reduced government spends continue to put pressure on cinema advertising
Reduced government spends continue to put pressure on cinema advertising
In Advertising
Procter & Gamble India commits to improving accessibility of brand advertising for people with sight & hearing impairments by 2024
Procter & Gamble India commits to improving accessibility of brand advertising for people with sight & hearing impairments by 2024
In Advertising
The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
The business case for positive gender portrayals in advertising is real, say ASCI & Kantar
In Advertising
Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
Adspend by OTC healthcare brands in 13 key markets will expand by 7.6% in 2022: Zenith report
In Marketing
Rohit Sharma hits a hat trick as the favourite player in IPL: IPLomania Report
Rohit Sharma hits a hat trick as the favourite player in IPL: IPLomania Report
In Marketing
Haresh Nayak’s Connect Network strengthens its leadership team; onboards Anjum Tanwar to lead Connect OOH
Haresh Nayak’s Connect Network strengthens its leadership team; onboards Anjum Tanwar to lead Connect OOH
In Marketing
Former Dentsu International COO Haresh Nayak launches Connect Network
Former Dentsu International COO Haresh Nayak launches Connect Network
In Marketing
India TV launches a first-of-its-kind initiative ‘sponsorship by invitation only’
India TV launches a first-of-its-kind initiative ‘sponsorship by invitation only’
In Television
Global adspend will exceed pre-pandemic peak by 6% this year, says Zenith
Global adspend will exceed pre-pandemic peak by 6% this year, says Zenith
In Advertising
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
Can homegrown platforms claim a larger share of adspend occupied by global tech giants?
In Advertising
Can’t plan for the long term, say 70% marketers
Can’t plan for the long term, say 70% marketers
In Marketing
Social is effective in linking brand and performance marketing
Social is effective in linking brand and performance marketing
In Marketing
In-depth: Will coronavirus change the concept of creativity?
In-depth: Will coronavirus change the concept of creativity?
In In-depth
80% consumers’ purchase will depend on how well a brand responds to Covid-19 crisis, says Edelman study
80% consumers’ purchase will depend on how well a brand responds to Covid-19 crisis, says Edelman study
In Marketing
Cannes Lions 2020: Netflix and Amazon will speak for the first time
Cannes Lions 2020: Netflix and Amazon will speak for the first time
In Advertising
Somany Ceramics signs Salman Khan as the brand’s face
Somany Ceramics signs Salman Khan as the brand’s face
In Marketing
To be relevant, brands must understand cultural shifts
To be relevant, brands must understand cultural shifts
In Advertising
Dream11 strikes deal with seven IPL teams, seven cricketers for its marketing campaign
Dream11 strikes deal with seven IPL teams, seven cricketers for its marketing campaign
In Advertising