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: GroupM and MMA launch ‘Transform to Thrive’ – a guide for modern marketers
In Marketing

: Aditya Birla Capital appoints Dentsu Creative India as its lead brand communications agency
In Ad Craft

: Human-generated online ads bring 9.5x customers compared to AI-generated ones
In Marketing

: Xiaomi MiAds appoints AVOW as its core agency in India
In Marketing

: DViO Digital to handle public transport tech company Chalo’s digital and offline mandate
In Advertising

: 9 in 10 SMB marketers in India are investing in AI and Automation: LinkedIn research
In Digital

: Swaarm’s Advanced Privacy Suite aims to help users navigate privacy changes
In Digital

: Criteo report highlights 10 trends that will alter Commerce Media landscape
In Marketing

: Maybelline New York ropes in Suhana Khan, Ananya Birla and Eksha Subba as brand ambassadors; extends association with PV Sindhu
In Marketing

: Want to make a name in worldwide agency sphere without global tie-ups: SoCheers Co-Founders
In Advertising

: Badshah Masala takes consumers down memory lane with new rendition of ‘Swaad Sugandh Ka Raja’ jingle
In Ad Craft

: Integral Ad Science’s ad verification program goes live with Netflix
In OTT

: JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
In Advertising

: My Baby Babbles’ digital mandate goes to Bright Brain
In Digital

: India versus Bharat: Marketers deliberate on the art of marketing
In In-depth

: Union Budget 2023: Business news platforms gear up to grab maximum eyeballs and advertisers' attention
In Television

: Digital marketing trends that marketers need to invest in 2023
In Digital

: Why packaging-led brand campaigns are not a cakewalk
In Advertising

: IMC Advertising joins hands with ThreePercent Collective
In Advertising

: Admitad launches ‘Marketplace X’ platform
In Digital

: Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
In Advertising

: Sports season clashing with festivities is putting brands in a dilemma to get their media mix right for the best ROI: Prashant Deorah of Puretech Digital
In Digital

: Creative agency Parking merges with creative and media buying agency Joshbro
In Advertising

: GenZ and millennials are stiffening competition among pet-care brands
In Marketing

: Maagh Advertising to come up with an IPO
In Marketing

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