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GroupM and MMA launch ‘Transform to Thrive’ – a guide for modern marketers
Aditya Birla Capital appoints Dentsu Creative India as its lead brand communications agency
Human-generated online ads bring 9.5x customers compared to AI-generated ones
Xiaomi MiAds appoints AVOW as its core agency in India
DViO Digital to handle public transport tech company Chalo’s digital and offline mandate
9 in 10 SMB marketers in India are investing in AI and Automation: LinkedIn research
In Digital
Swaarm’s Advanced Privacy Suite aims to help users navigate privacy changes
In Digital
Criteo report highlights 10 trends that will alter Commerce Media landscape
Maybelline New York ropes in Suhana Khan, Ananya Birla and Eksha Subba as brand ambassadors; extends association with PV Sindhu
Want to make a name in worldwide agency sphere without global tie-ups: SoCheers Co-Founders
Badshah Masala takes consumers down memory lane with new rendition of ‘Swaad Sugandh Ka Raja’ jingle
Integral Ad Science’s ad verification program goes live with Netflix
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
My Baby Babbles’ digital mandate goes to Bright Brain
In Digital
India versus Bharat: Marketers deliberate on the art of marketing
Union Budget 2023: Business news platforms gear up to grab maximum eyeballs and advertisers' attention
Digital marketing trends that marketers need to invest in 2023
In Digital
Why packaging-led brand campaigns are not a cakewalk
IMC Advertising joins hands with ThreePercent Collective
Admitad launches ‘Marketplace X’ platform
In Digital
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Sports season clashing with festivities is putting brands in a dilemma to get their media mix right for the best ROI: Prashant Deorah of Puretech Digital
In Digital
Creative agency Parking merges with creative and media buying agency Joshbro
GenZ and millennials are stiffening competition among pet-care brands
Maagh Advertising to come up with an IPO