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How has the consumer changed in a post-Covid world?
IAMAI’s Marketing Conclave brings together 95 marketing gurus and over 1000 delegates
WPP hosts ‘WPP Commerce 2022’ event, announces winners of Ignite awards
WPP to organise its ‘WPP Commerce 2022’ event in Mumbai
India ad spends are estimated to reach Rs 107,987 crore in 2022, digital to be largest medium: GroupM
Online Shoppers in India expected to reach 500 mn by 2030: Report
In Digital
E-commerce sector should focus on 3Vs — voice, vernacular and video: Flipkart Ads’ Sankalp Mehrotra at MMA webinar
GroupM and Amazon Advertising India launch ‘search advertising’ playbook
Indian adex to grow by Rs 15,000 crore in 2021, digital to take Rs 6,000 crore: GroupM's TYNY report
MMA and GroupM launch Modern Marketer Reckoner
GroupM launches a supply path optimisation initiative
GroupM, Facebook launch media playbook for advertisers, marketers to adapt to change in consumer behaviour due to Covid-19
Indian adspends estimated to grow at 10.7% in 2020, says GroupM
GroupM and Lifesight launch online to offline attribution playbook
In Digital
Cricket, polls and high consumption in economy to drive strong adex growth for TV, radio and digital in 2019
GroupM forecasts 14% ad growth in India in 2019
GroupM names Prasanth Kumar as COO – South Asia; Tushar Vyas as President Growth and Transformation, South Asia
‘Date with Data’ dives into advancement of customer insights through data
Tangrams announces 2018 jury members
Glitch launches its content division Flux@The Glitch
In Digital
#OpinionsThatCount: Do digital films have higher recall than other media?
GroupM hosts country’s first branded content upfront event ‘Brew’
Internet growing with mobile penetration, says Mondelez’s Prashant Peres
Dipstick: Is Twitter’s longer, more expressive tweets good news for brands?
Today the consumer is the King, says PepsiCo’s Shivkumar