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Starcom's October 2023 trend report: A glimpse into dynamic cultural currents
ASCI proposes draft guidelines to curb greenwashing in environmental advertising claims
What Netflix’s successful turnaround means for Indian OTT players
In OTT
Acko teams up with R Madhavan as their ‘Voice of the Customer’ to simplify insurance queries
Maintaining equilibrium between creativity and responsibility through ethical advertising
Performics India’s latest report highlights digital journey of India’s BFSI sector in 2023
Wondrlab elevates Dimple Dugar as head of dynamic content
Godrej Security Solutions unveils #DeshkiTijori campaign with Ayushman Khurana
Kotak811 unveils ‘Kindness Is Contagious’ campaign to promote mental wellness and kindness
‘Real’ deal behind Indian adland’s overarching push on sustainability in the ‘Reel’ world
Kelly Day discusses Prime Video's global customer-first strategy at APOS Bali 2023
In OTT
Our direct revenue growing by 40-50% YoY: Hoichoi co-founder Vishnu Mohta
In OTT
Best practices in leveraging new-age technology for successful brand campaigns
TV9 Network brings its news channels on Samsung TV Plus India
In Digital
NBDA claims monopolistic right over complaint redressal mechanism: I&B Ministry
Blue Dart rebrands 'Dart Plus' to 'Bharat Dart' service
MMA Global India reveals shortlisted nominees for Smarties India 2023 Awards
One biscuit less in pack, consumer forum in TN asks ITC to pay Rs 1 lakh as compensation
Disney+ Hotstar drops new promo offering Asia Cup, World Cup matches ‘free on mobile’
In OTT
TV9 Bangla to air Suswasto Health Conclave and Excellence Award
Delhi HC restrains 16 websites from streaming illegal content from six American studios
In OTT
Adobe Express With Firefly introduces Generative AI for creators worldwide
What legal experts have to say on provisions of Data Protection Bill
In Digital
Defund hate speech: IIM Bangalore faculty to corporate India
In-depth: D2C brands earmark 30-40% of annual marketing budget for festive season