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Brands are queuing up for Barbie – a short-term fad?
With things taking a not-so-sweet turn for ‘health’ drinks, is it finally time for govt to step in?
Real money gaming brands and woman ambassadors: A quest to woo rising female gamers
Has the metaverse bubble burst among brands?
In Digital
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
India versus Bharat: Marketers deliberate on the art of marketing
In-depth: What’s making traditional brands strengthen their D2C arms
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Reputation crisis: What can get edtech brands out of the woods
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
Brands and customers love online shopping, but offline stores haven't lost their edge
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
In-depth: Shrinkflation – What brands lose by reducing product size
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
How Unilever's decision of its F&B brands not marketing to kids impact the Indian FMCG industry?
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
Cola ads are back, but where is the impact?
What will it take for women to become the showstoppers in automobile and BFSI advertising
Will ‘Sustainability’ be the keyword for brands in the years to come?
The boycott trend: Is it a case of sheer negligence of global SOPs?
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
In-depth: Have ads lost their musical touch in the fast-paced digital world?