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Search Results for 'Nisha Sampath'
Brands are queuing up for Barbie – a short-term fad?
Brands are queuing up for Barbie – a short-term fad?
In Marketing
With things taking a not-so-sweet turn for ‘health’ drinks, is it finally time for govt to step in?
With things taking a not-so-sweet turn for ‘health’ drinks, is it finally time for govt to step in?
In Marketing
Real money gaming brands and woman ambassadors: A quest to woo rising female gamers
Real money gaming brands and woman ambassadors: A quest to woo rising female gamers
In Marketing
Has the metaverse bubble burst among brands?
Has the metaverse bubble burst among brands?
In Digital
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
In In-depth
India versus Bharat: Marketers deliberate on the art of marketing
India versus Bharat: Marketers deliberate on the art of marketing
In In-depth
In-depth: What’s making traditional brands strengthen their D2C arms
In-depth: What’s making traditional brands strengthen their D2C arms
In In-depth
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
Is it too soon for brands to put their ‘spooky’ hats on and celebrate Halloween culture in India?
In Marketing
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
Make campaigns idea-first and not celebrity-first; use their strengths to make ads memorable: Experts
In Advertising
Reputation crisis: What can get edtech brands out of the woods
Reputation crisis: What can get edtech brands out of the woods
In Marketing
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
In-depth: Do brand leaders need to be wary of sharing their opinion in public?
In In-depth
Brands and customers love online shopping, but offline stores haven't lost their edge
Brands and customers love online shopping, but offline stores haven't lost their edge
In Marketing
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
Targeting women in Tier 2 and 3 cities – drivers of next growth phase for brands
In Marketing
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
In-depth: Why do brands come up with digital-centric sales and discounts during occasions?
In Marketing
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
Does generating FOMO in consumers to create artificial demand work as a marketing tactic?
In Marketing
In-depth: Shrinkflation – What brands lose by reducing product size
In-depth: Shrinkflation – What brands lose by reducing product size
In In-depth
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
In-depth: Does large-scale advertising by start-ups while announcing mass layoffs make sense?
In In-depth
How Unilever's decision of its F&B brands not marketing to kids impact the Indian FMCG industry?
How Unilever's decision of its F&B brands not marketing to kids impact the Indian FMCG industry?
In Advertising
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
Does MS Dhoni stepping down as CSK captain affect the brand value of the team?
In Marketing
Cola ads are back, but where is the impact?
Cola ads are back, but where is the impact?
In Advertising
What will it take for women to become the showstoppers in automobile and BFSI advertising
What will it take for women to become the showstoppers in automobile and BFSI advertising
In Advertising
Will ‘Sustainability’ be the keyword for brands in the years to come?
Will ‘Sustainability’ be the keyword for brands in the years to come?
In Marketing
The boycott trend: Is it a case of sheer negligence of global SOPs?
The boycott trend: Is it a case of sheer negligence of global SOPs?
In Advertising
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
In-depth: Are alcohol brands finally targeting women or is it just a gimmick?
In In-depth
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In-depth: Have ads lost their musical touch in the fast-paced digital world?
In In-depth