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In-depth: ‘Purpose-driven advertising should first solve the purpose of brand’s existence’
VMLY&R and Unipads launch ‘Tea Cycle’ to break taboos surrounding menstruation
The One Club for Creativity wraps up Portfolio Night Mumbai 2023
One Club Portfolio Night to be held in June in India
Swati Bhattacharya becomes jury president for non-traditional category at LIA Awards 2023
Is JioCinema’s IPL promo really taking a jab at Star Sports?
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
The possibilities and challenges of using ChatGPT in advertising
In-depth: What do creative agencies need to stay relevant in 2023
Why packaging-led brand campaigns are not a cakewalk
Top creative minds see industry getting more mature for digital-led solutions in 2023
Cannes Lions 2022: Dentsu Creative creates history; becomes only Indian agency to bag 2 Grand Prix in a year
Cannes Lions 2022: Dentsu Creative India and VMLY&R bring home two Grand Prix on day 1
Why does your next ad need ASMR?
PGI India’s ‘Platinum Season of Love’ campaign puts love before everything else
New York Festivals Advertising Awards announces 2022 Executive Jury; VMLY&R India’s Mukund Olety on the list
Cricketer R Ashwin joins Colgate to raise awareness on oral health for Diabetics
Sachin Tendulkar encourages parents to be #FutureFearless in Ageas Federal Life Insurance’s new campaign
After a 2-year gap, will Goafest & Abby's be able to maintain their charm?
How brands are gearing up for IPL 2022 amid Covid-related uncertainties
In-depth: Virtual pitch vs physical pitch: Has the ad world accepted the new normal?
What trends will dominate the world of advertising in 2022?
VMLY&R India appoints Publicis’ Rajshekar Patil as Executive Creative Director
Agencies rethink working from office in the wake of Omicron
Short term revenue losses for media platforms as crypto exchanges go slow on advertising