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iCubesWire bags Swiggy’s growth, affiliate and influencer marketing mandate
In Digital
Swiggy’s InsanelyGood new campaign urges consumers to choose authentic grocery delivery service
Swiggy forays into retail food and grocery segment with Lynk acquisition
Zomato plays on debate over right pronunciation of company name in its new ad
Redseer releases top 25 digital disruptors rankings for 2022
Zepto’s ‘Nahi Milega’ campaign shows audience the harsh realities, promises unlimited free deliveries
Swiggy lays off 380 employees
Simran and R Madhavan recreate the everyday banter in a South Indian household for Swiggy Instamart’s new campaign
86% of respondents mostly opt for offline stores to fulfil their grocery needs: LS Digital report
Meta and Jio Platforms to enable shopping from JioMart within WhatsApp chat
In Digital
Wow Skin Science appoints Cloudtail’s Vaibhav Arora as Vice-President E-commerce
Meesho rebrands Farmiso to ‘Meesho Superstore’; integrates grocery business with core application
Swiggy’s IPL ads are back with the all-important “Aap Kiske Saath Dekhoge?” question
bigbasket unveils ‘Fresho’ store in Bengaluru, enters offline retail sector
L&K Saatchi & Saatchi bags Zepto’s branding and communication mandate
Dunzo launches Dunzo Daily, with focus on grocery delivery for top selection of products users want
Zee Zest brings to India international TV game show ‘Supermarket Sweep, UK’
Swiggy enables ‘grocery’ deliveries in over 125 cities
#FightingCoronavirus: ShopClues makes essential items available on portal
In Digital
Wavemaker India bags media mandate for daily grocery platform Supr Daily
Supr Daily launches first brand campaign
GOBD sale, partnership with grocery stores biggest source of acquisition, says Vakul Agarwal of Grofers
Grofers makes grocery shopping exciting with second edition of Grand Orange Bag Days sale
IGD: Online grocery sales in India to grow by 87% CAGR from 2017-2022
In Digital
Brandstand: Why Uber must invest in a Series B brand strategy