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Decentralisation of information is necessary to avoid spillage of ad spends, says Gowthaman Ragothaman of Aqilliz
In Digital
Cookie-less future: What other alternatives do advertisers have
In Digital
We will soon bring our cross-media measurement technology to India: Gowthaman Ragothaman, CEO, Aqilliz
In-depth: Google's new ad rules will lead to permission-based online advertising; brands may struggle in terms of discoverability
Goafest 2022: Why it was worth the wait
Independent cross-media measurement is a challenge: Aqilliz CEO Gowthaman Ragothaman
In Digital
Goafest 2022 kicks off today marking the largest A&M industry gathering after three years
Goafest 2022 announces agenda and speaker line-up
Airtel acquires strategic stake in Gowthaman Ragothaman's blockchain-tech start-up Aqilliz
In Digital
Aqilliz launches music and entertainment NFT marketplace ‘WishWorld’
In Digital
Zirca partners with Gowthaman Ragothaman-led Aqilliz to deliver ad tech solutions using blockchain
In Digital
MMA announces formation of MarTech charter
Gowthaman Ragothaman launches Aqilliz to drive blockchain solutions in digital marketing
In Digital
R Gowthaman quits WPP to pursue his passion in the blockchain technology
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Mindshare and Zilliqa launch ‘Project Proton’
Mindshare appoints R Gowthaman as Global Chief Strategy Officer for FAST
Mindshare appoints Robin Wong as CEO of FAST for APAC
Mindshare appoints APAC Head of Data & Technology
Mindshare launches the programmatic buying unit ‘Ultra’ for Unilever in ASEAN
Melissa Tang made MD of Mindshare Singapore
Mindshare chooses Crayon Data to launch marketing solution suite FAST
Mindshare builds 5 sector-specific FAST services
In Digital
Mindshare APAC launches FAST – an adaptive solution suite for brands
RECMA ranks Mindshare as No. 1 media agency in India