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Best practices in leveraging new-age technology for successful brand campaigns
The Minimalist secures creative mandate for Movin Express
Poonawalla Fincorp appoints Kumar Gaurav as Chief Marketing Officer
Sara Ali Khan becomes Kurkure’s brand ambassador; announces the partnership through an Instagram reel
Why packaging-led brand campaigns are not a cakewalk
Meesho partners with Sideways for brand building
Burda Media names Rahul Gangwani as Editor-in-Chief of Lifestyle Asia India
Crompton Greaves appoints Pragya Bijalwan as Chief Marketing Officer
Tecno announces partnership with actor Chris Evans as brand ambassador
McDonald’s India (West and South) signs Rashmika Mandanna as brand ambassador
Brands should quarantine themselves from doing campaigns around coronavirus, say experts
Vicky Kaushal is face of footwear brand Red Chief
Inclusiveness is the keyword for brands this Diwali
Lenskart appoints Lowe Lintas as its creative brand partner
Tara Sutaria is first Indian brand ambassador of Bobbi Brown Cosmetics
Britannia enters snacking category, appoints Lowe Lintas as creative agency for Timepass
Gozoop Middle East wins digital marketing mandate for Dubai Sports City
Hard Rock Cafe appoints Pixel Fox Studios as creative and digital agency
In Digital
Protinex ropes in South super star Mahesh Babu as brand ambassador
Radico Khaitan awards creative mandate to ADK-Fortune
This is how brands are celebrating Diwali this year
Stage set for Emvies 2017 to recognise path-breaking brand campaigns and innovations
Ashok Leyland appoints ADK-Fortune as its creative agency
IBD retains 360 degree communications mandate for Grauer & Weil India
Castrol India appoints Kedar Apte as Vice-President, Marketing