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CPM versus ER: How advertisers prefer to buy ads on CTV
Explained: The state of CTV advertising in India
Ad spends during festive, sporting season to increase by 15% this year
Top advertisers exploring AI news anchors, say they can bring back trust in news television
ICC World Cup ad rates touch all-time high; Disney Star set to make up for IPL shortfall
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
How will Disney Star sell IPL advertising on free-to-air channel Star Utsav Movies?
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
In-depth: E-papers in spotlight but can they deliver both subscription and ad revenues?
Is Indian television not yet ready for finite series?
Will Union Budget 2020-21 stop slowdown? Industry offers mixed reactions
Is there no end to a customer journey?
In-depth: Is comparative advertising re-emerging as a trend?
How brands can protect themselves from counterfeit products
Parle Products ups digital spends to 15% after a tweet compels it to re-launch Rola Cola
Boom or gloom: What brands expect from Diwali
In-depth: How relevant is screen size for brands in today's content-driven world?
Sluggish economy and subpar monsoon may affect India's adex growth in second half
How landing page is making advertisers wary of premiumness of English news audience
In-depth: Viewership from landing page – how does it impact advertisers?
Higher consumer spending under NDA 3 may push India’s adex, expects India Inc
In-depth: Has the dust settled on TRAI’s new tariff order?
In-depth: Survival mantras for English GECs in the new distribution ecosystem