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Dentsu’s Merkle B2B and Posterscope India launch 3D anamorphic campaign for Lenovo
70% B2B marketers increased marketing budgets in last 3 years, mainly in data & tech: EssenceMediacom
United Breweries onboards Vivek Gupta as MD and CEO
Scarecrow M&C Saatchi onboards Samera Khan as Chief Transformation Officer
Indian agencies secure 12 shortlists in Creative Data, Creative B2B and Brand Experience
Over 8 in 10 B2B marketers expect marketing budgets to grow in 2024: LinkedIn research
Logitech elevates Anand Lakshmanan to Head of India role
Wunderman Thompson expands its global B2B offering with launch of ‘Inspired B2B’
Shiprocket appoints Somil Agrawal as Senior VP and Head of Marketing
Priyanka Sethi joins Haier India Appliances as Head of Marketing
Why Network18 won’t be entering any B2B media awards
Indian B2B buyers rank as most frustrated buyers switching their suppliers in last 12 months: Report
Hoopr launches music licensing for brands, digital platforms, production houses and agencies
Spinny’s Suvid Bajaj joins B2B retail tech Arzooo as Head Of Marketing
Bharat Media Group bags the creative mandate for Eazeebox
‘Regional brands continue their success with Flipkart Wholesale in the Digital B2B Ecosystem’
In Digital
Bizongo acquihires Bengaluru-based EdTech Hexa
In Digital
Cannes Lions announces launch of Creative B2B Lion
Dürr Group appoints Pulp Strategy as its digital agency
In Digital
Google US’ Puneet Dhiman joins Bella Vita Organic as Director, Marketing and Growth
In Digital
Madison Digital wins AVoD mandate of Zee5
In Digital
Amit Tiwari, Vice-President Marketing at Havells India, quits
dentsu India announces Merkle-led CXM proposition as part of ongoing organisational redesign
Zee appoints Nitin Mittal as President – Technology and Data
MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer