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pDOOH helps advertisers with a unified view of their entire media strategy: Maanesh Vasudeo
In Digital
Why advertisers are pushing for shifting from NCCS to ISEC
How marketers can go beyond traditional ways of consumer segmentation
Advertisers’ confidence returns in cinema advertising; to grow in double-digits in 2024
On-ground IPL sponsorship consistently growing by 15%-20%: GroupM's Vinit Karnik
JioCinema announces slew of offerings for advertisers ahead of IPL 2024
Advertisers must realise full potential of smartphone ‘Surfaces’: Boston Consulting Group report
In Digital
IPG reports 1.7% surge in organic net revenue YoY in Q4FY23
Blinkit reports 220% jump in ad revenue, advertisers grow by 130% in Q3FY24
Times Internet announces adoption of Unified ID 2.0 for advertisers
In Digital
Moj and ShareChat partner with IAS for media quality measurement for advertisers
Google brings Gemini-powered chat to Search Ads for improving conversational experience
X unveils 2024 marketing calendar; highlights ‘X Featured’ moments for making brands relevant
Here’s why brands are flocking to fintech platforms for advertising
Here's how 2024 LS polls are likely to boost news channels’ revenues
Unilever is reviewing its global media planning and buying account
IPL advertising on TV vs digital: How pricing will impact advertisers' buying decision
Greenwashing no more: ASCI introduces guidelines to ensure honest environmental claims in ads
IPL advertising in 2024: Advertisers weigh in on TV vs digital, FCT vs CPM
Disney+ Hotstar partners with Xapads to enhance its CTV advertising
In Digital
Radio players should invest in streaming services & podcasts to resonate with GenZ: Ashit Kukian
In Radio
In-depth: Why Indian advertisers aren’t daunted by Google's third-party cookie phaseout
Advertisers will now be able to target ‘Premium Subscribers’ specifically for ad campaigns on X
In Digital
2024 will be a year of AI, streaming TV and machine learning: Amazon Ads
Integral Ad Science unveils Quality Attention measurement product