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InMobi collaborates with Ad Net Zero to strengthen its commitment to sustainable advertising practices
InMobi collaborates with Ad Net Zero to strengthen its commitment to sustainable advertising practices
In Advertising
Meta reports 12% YoY rise in ad revenue in Q2 of FY23
Meta reports 12% YoY rise in ad revenue in Q2 of FY23
In Digital
The Trade Desk launches new AI-driven digital media buying platform Kokai
The Trade Desk launches new AI-driven digital media buying platform Kokai
In Digital
Free ad-supported streaming TV growing steadily in India; 63% surge in hours of viewing: Amagi report
Free ad-supported streaming TV growing steadily in India; 63% surge in hours of viewing: Amagi report
In Television
Meta Platforms’ ad revenue increases 4.09% YoY to $28,101 million in Q1 FY23
Meta Platforms’ ad revenue increases 4.09% YoY to $28,101 million in Q1 FY23
In Digital
Meta’s revenue dips 4% YoY to $32.17 billion in Q4 FY22
Meta’s revenue dips 4% YoY to $32.17 billion in Q4 FY22
In Digital
Yahoo partners with Scope3 to offer carbon-neutral inventory to advertisers
Yahoo partners with Scope3 to offer carbon-neutral inventory to advertisers
In Digital
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
Why brands are holding back on Twitter advertising post-takeover by Elon Musk
In Advertising
Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter
Ad fraud and brand safety remain the top concerns after brands pulled out ads from Twitter
In Digital
In-depth: How is the digital world tackling the menace of bots and fake accounts
In-depth: How is the digital world tackling the menace of bots and fake accounts
In In-depth
Meta reports ad revenue of $27 billion in Q1 FY22
Meta reports ad revenue of $27 billion in Q1 FY22
In Digital
Adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
In Digital
Nielsen to launch Identity System for Digital Ad Ratings in India
Nielsen to launch Identity System for Digital Ad Ratings in India
In Digital
Meta announces ad revenues of $ 32,639 million for quarter ended December 31, 2021
Meta announces ad revenues of $ 32,639 million for quarter ended December 31, 2021
In Digital
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
Fraud on unprotected programmatic CTV inventory close to 20% in holiday season: DoubleVerify
In OTT
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
mFilterIt busts unacknowledged, unaccounted and underrepresented myths around digital ad fraud
In Digital
Adsolut Media and Gamezop ink business deal to boost ad earnings for publishers
Adsolut Media and Gamezop ink business deal to boost ad earnings for publishers
In Advertising
Amagi raises $100mn; KKR-backed Emerald Media and Mayfield India exit on a high note
Amagi raises $100mn; KKR-backed Emerald Media and Mayfield India exit on a high note
In Digital
Oracle launches world’s first ad measurement technology for 3D in-game environments
Oracle launches world’s first ad measurement technology for 3D in-game environments
In Digital
Audio streaming platforms expect strong growth via paid subscriptions and brand collaborations
Audio streaming platforms expect strong growth via paid subscriptions and brand collaborations
In OTT
Sportskeeda becomes the 2nd largest sports website in India - Source: Comscore
Sportskeeda becomes the 2nd largest sports website in India - Source: Comscore
In Partner Content
Has digital over-reliance worked for brands?
Has digital over-reliance worked for brands?
In Digital
FMCG quickly adopting measures for brand safety, ad fraud and viewability
FMCG quickly adopting measures for brand safety, ad fraud and viewability
In Advertising
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
Mindshare drives 28% increase in efficiency for PepsiCo through Zilliqa’s blockchain
In Advertising
AVOD growth is outpacing other paid media
AVOD growth is outpacing other paid media
In Digital