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Stories by 'Shreya Negi'
Real money gaming brands and woman ambassadors: A quest to woo rising female gamers
Real money gaming brands and woman ambassadors: A quest to woo rising female gamers
In Marketing
In-depth: Are cola ads losing their fizz?
In-depth: Are cola ads losing their fizz?
In In-depth
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
JioCinema or Star Sports: Who is winning the ad campaign race for IPL 2023?
In Advertising
Personalisation at scale and contextualising content form the core pillars of our marketing strategy: Kimberly-Clark’s Saakshi V Menon
Personalisation at scale and contextualising content form the core pillars of our marketing strategy: Kimberly-Clark’s Saakshi V Menon
In Marketing
India a top priority as 40% of Bacardi’s global growth is expected to come from emerging markets: Sameeksha Uniyal of Bacardi
India a top priority as 40% of Bacardi’s global growth is expected to come from emerging markets: Sameeksha Uniyal of Bacardi
In Marketing
Why Slice replaced Katrina Kaif with Kiara Advani as brand ambassador after more than 16 years
Why Slice replaced Katrina Kaif with Kiara Advani as brand ambassador after more than 16 years
In Marketing
How generative AI fever is keeping big tech companies on their toes
How generative AI fever is keeping big tech companies on their toes
In Digital
Has the metaverse bubble burst among brands?
Has the metaverse bubble burst among brands?
In Digital
We aim to double down on innovation and partner with more platforms to make internet a safe space: Saurabh Khattar of IAS
We aim to double down on innovation and partner with more platforms to make internet a safe space: Saurabh Khattar of IAS
In Digital
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
In-depth: WhatsApp marketing vs spamming: Here is how brands can avoid being blocked
In In-depth
DigiVerse aims to ease data collation process for C-suite executives and marketing managers: Vinay Tamboli of LS Digital
DigiVerse aims to ease data collation process for C-suite executives and marketing managers: Vinay Tamboli of LS Digital
In Digital
How TV platforms can keep the boat afloat in times of media fragmentation
How TV platforms can keep the boat afloat in times of media fragmentation
In Television
In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?
In-depth: Is enticing the lost talent to big tech and start-ups on priority list of ad agencies?
In In-depth
Maruti Suzuki’s adex to grow by 15-20% in FY24; 70% to go to TV and digital
Maruti Suzuki’s adex to grow by 15-20% in FY24; 70% to go to TV and digital
In Marketing
It’s a new era for whisky in India as millennials and women are keen on new experiences and tastes: Guirec Danno of Distell
It’s a new era for whisky in India as millennials and women are keen on new experiences and tastes: Guirec Danno of Distell
In Marketing
Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India
In Advertising
Public app aims to cross 100 million active users in the coming years: Abhijeet Ranjan of Inshorts Group
Public app aims to cross 100 million active users in the coming years: Abhijeet Ranjan of Inshorts Group
In Digital
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
In In-depth
India versus Bharat: Marketers deliberate on the art of marketing
India versus Bharat: Marketers deliberate on the art of marketing
In In-depth
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
With entertainment at our core, we're revolutionising consumers’ content journeys across passion points: Sameer Seth of Dolby
In Marketing
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
With January being the busiest in 10 years for SoCheers, the Co-Founders aim to break into more sectors in 2023
In Advertising
Basic rule of being true to one’s job is pouring one’s heart and dedication into it: Faraz Sayed of Carat
Basic rule of being true to one’s job is pouring one’s heart and dedication into it: Faraz Sayed of Carat
In Rising Star
How advertising on gaming platforms can become mainline
How advertising on gaming platforms can become mainline
In Advertising
Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
Mountain Dew’s ‘Conquer With Courage’ is both aspirational and relevant: PepsiCo’s Vineet Sharma
In Marketing
Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
Emami’s role as strategic investor in D2C set-ups is more of a mentor and not of a micro-manager: Harsha V Agarwal
In Marketing