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Stories by
'Sakshi Sharma'
Can F1 TV capture India's loyal F1 fan base despite higher costs?
In
OTT
Zee News’ rebranding aimed at attracting more viewers; offering a clutter-free screen: Abhay Ojha
In
Television
Will OTT platforms weather the IPL storm with new shows or surrender?
In
OTT
Bombay Times Out & Proud @Work campaign aims to build inclusive workplaces for LGBTQ+ community
In
Print
What impact will HBO’s content removal from Disney+ Hotstar have on revenue and subscribers?
In
OTT
In-depth: Are brands shying from creating campaigns around religious festivities?
In
In-depth
JioCinema and Disney Star level-up immersive experience for advertisers; are there any takers?
In
Advertising
How will Disney Star sell IPL advertising on free-to-air channel Star Utsav Movies?
In
Television
Ratings play key role in helping advertisers decide where to put their money: Network18’s Karan Abhishek Singh
In
Television
What will it take to grow cinema advertising’s pie in Indian adex?
In
Advertising
Shopsy plays key role in bringing e-commerce to more under-served markets in India: Madhuvanthi Ananth
In
Advertising
In-depth: How GECs’ push for week-long fiction programming is fairing
In
In-depth
Well-written and produced content can find audience anywhere in world: Sunder Aaron
In
OTT
We will continue building on our YouTube success story: CNN-News18's Zakka Jacob
In
Television
A better route to enhance & expand our business: Crayons Advertising's Kunal Lalani on going public
In
Advertising
IPL 2023: JioCinema aims at making advertisers understand where TV and digital stand individually
In
Television
From 360-deg VR feed to gamification feature, JioCinema plans something for every viewer this IPL season
In
Digital
Multiple mini-festivals within a large event to make Vh1 Supersonic 2023 special: Gaurav Mashruwala of Viacom18 Live
In
Marketing
Jio pushes Media Cable for IPL: Will it pay off?
In
OTT
WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year
In
In-depth
In-depth: What’s in store for brands in Women’s Premier League
In
In-depth
Union Budget 2023: Business news platforms gear up to grab maximum eyeballs and advertisers' attention
In
Television
Star Sports aims at making IPL 2023 biggest ever on TV
In
Television
Boost rural consumption, tax concessions: Media industry’s expectations from Union Budget 2023
In
Television
Dish TV’s Watcho aims to democratise and massify paid OTT subscriptions
In
OTT
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