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Stories by 'Sakshi Sharma'
How is ONDC a game changer for e-commerce players in India?
How is ONDC a game changer for e-commerce players in India?
In Digital
ICC World Cup ad rates touch all-time high; Disney Star set to make up for IPL shortfall
ICC World Cup ad rates touch all-time high; Disney Star set to make up for IPL shortfall
In Television
With AI, marketing landscape set to witness another paradigmatic shift: News18's Aditya Tandon
With AI, marketing landscape set to witness another paradigmatic shift: News18's Aditya Tandon
In Television
How OTT players can address challenges of clubbing subscriptions and piracy
How OTT players can address challenges of clubbing subscriptions and piracy
In OTT
How OTT platforms can expand SVOD penetration in India
How OTT platforms can expand SVOD penetration in India
In OTT
Price points of OTT market still not very well settled: Deloitte's Chandrashekar Mantha
Price points of OTT market still not very well settled: Deloitte's Chandrashekar Mantha
In OTT
We aim to position Kismi as an enabler of meaningful human relationships and romance: Krishnarao Buddha
We aim to position Kismi as an enabler of meaningful human relationships and romance: Krishnarao Buddha
In Marketing
Repeat advertisers on ‘Kon Honaar Crorepati’ speaks volumes about its success: Ajay Bhalwankar of Sony Marathi
Repeat advertisers on ‘Kon Honaar Crorepati’ speaks volumes about its success: Ajay Bhalwankar of Sony Marathi
In Television
World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates
World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates
In OTT
Radio channels demanding advertisers to return to pre-Covid ad rates
Radio channels demanding advertisers to return to pre-Covid ad rates
In Radio
With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years
With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years
In Advertising
The rise of FAST channels: A blend of AVOD and linear streaming
The rise of FAST channels: A blend of AVOD and linear streaming
In Television
Industry leaders press for IRS; say ABC not an alternative currency for print
Industry leaders press for IRS; say ABC not an alternative currency for print
In Print
OTTplay aims to acquire over 50 platforms by end of year: Avinash Mudaliar
OTTplay aims to acquire over 50 platforms by end of year: Avinash Mudaliar
In OTT
With focus on quality content, we aim to increase our pool of SVOD audience: Manish Kalra
With focus on quality content, we aim to increase our pool of SVOD audience: Manish Kalra
In OTT
Kids channels roll out diverse summer offerings to boost viewership, keep young audiences hooked
Kids channels roll out diverse summer offerings to boost viewership, keep young audiences hooked
In Television
What’s the solution to real money gaming sector’s advertising woes?
What’s the solution to real money gaming sector’s advertising woes?
In Marketing
Maruti Suzuki enters IPL 2023 mid-season; earmarks Rs 40 crore
Maruti Suzuki enters IPL 2023 mid-season; earmarks Rs 40 crore
In Television
Advertisers eyeing kids channels as summer holidays approach
Advertisers eyeing kids channels as summer holidays approach
In Television
Here's what Indian ad world expects from 2023 edition of Goafest and Abby’s
Here's what Indian ad world expects from 2023 edition of Goafest and Abby’s
In Goafest 2023
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
In Marketing
Pay TV adds 11 million new subscribers this IPL season: Disney Star’s Gurjeev Kapoor
Pay TV adds 11 million new subscribers this IPL season: Disney Star’s Gurjeev Kapoor
In Television
Top advertisers seek incremental viewership as news channels plan ad rate hike
Top advertisers seek incremental viewership as news channels plan ad rate hike
In Television
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
In Television
Vice Media's key differentiation is 50 mn unique Indian audiences, storytelling & content creation capabilities: Nilesh Zaveri
Vice Media's key differentiation is 50 mn unique Indian audiences, storytelling & content creation capabilities: Nilesh Zaveri
In Digital