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Stories by 'Sakshi Sharma'

: Radio players expect to rake in 35-40% of annual revenue during festive season 2023
In Radio

: When rains disrupt matches, ‘MG plan’ gets activated for advertisers
In Television

: Zee's reality shows travel across markets, attract diverse audiences: Ashish Sehgal
In Television

: How Bigg Boss selling TV+digital together will play out
In Television

: Will reality shows will give much-needed push to TV adex this festive season?
In Television

: Automobile sector plans ad blitzkrieg to drive bumper sales this festive season
In Marketing

: News channels expect 20% revenue increase during festive-election season
In Television

: How will BCCI media rights deal play out for Viacom18?
In Television

: What's driving the Indian language print sector's robust revenue and profit growth?
In Print

: With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season
In Television

: Network18 witnessing uplift in ad rates fueled by strong leadership of its channels: Puneet Singhvi
In Digital

: Red FM is evolving into a cultural celebration evangelist: Nisha Narayanan on ‘South Side Story’
In Radio

: How will increase in BCCI media rights value impact broadcasters’ economics?
In Television

: How ad agencies’ discount tactics impact INS' pursuit of ethical print advertising
In Print

: In-depth: D2C brands earmark 30-40% of annual marketing budget for festive season
In In-depth

: Ad spends during festive, sporting season to increase by 15% this year
In Advertising

: DD Freedish is complement, not competitor: Tata Play MD and CEO Harit Nagpal
In Television

: Password sharing crackdown by Netflix, Disney+Hotstar to boost their bottom line, say industry players
In OTT

: Challenges galore as ONDC looks at scaling up this festive season
In Marketing

: Astus Group's India expansion brings a perfectly suited business model for clients: Sparsh Ganguli
In Advertising

: Top advertisers exploring AI news anchors, say they can bring back trust in news television
In Television

: Brands are queuing up for Barbie – a short-term fad?
In Marketing

: Voot redirects users to JioCinema; how much sense does the unified App make?
In OTT

: How is ONDC a game changer for e-commerce players in India?
In Digital

: ICC World Cup ad rates touch all-time high; Disney Star set to make up for IPL shortfall
In Television

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