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Radio channels demanding advertisers to return to pre-Covid ad rates
Radio channels demanding advertisers to return to pre-Covid ad rates
In Radio
With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years
With increased focus on digital, DOOH and events, Crayons Advertising aims to double its revenue in 3 years
In Advertising
The rise of FAST channels: A blend of AVOD and linear streaming
The rise of FAST channels: A blend of AVOD and linear streaming
In Television
Industry leaders press for IRS; say ABC not an alternative currency for print
Industry leaders press for IRS; say ABC not an alternative currency for print
In Print
OTTplay aims to acquire over 50 platforms by end of year: Avinash Mudaliar
OTTplay aims to acquire over 50 platforms by end of year: Avinash Mudaliar
In OTT
With focus on quality content, we aim to increase our pool of SVOD audience: Manish Kalra
With focus on quality content, we aim to increase our pool of SVOD audience: Manish Kalra
In OTT
Kids channels roll out diverse summer offerings to boost viewership, keep young audiences hooked
Kids channels roll out diverse summer offerings to boost viewership, keep young audiences hooked
In Television
What’s the solution to real money gaming sector’s advertising woes?
What’s the solution to real money gaming sector’s advertising woes?
In Marketing
Maruti Suzuki enters IPL 2023 mid-season; earmarks Rs 40 crore
Maruti Suzuki enters IPL 2023 mid-season; earmarks Rs 40 crore
In Television
Advertisers eyeing kids channels as summer holidays approach
Advertisers eyeing kids channels as summer holidays approach
In Television
Here's what Indian ad world expects from 2023 edition of Goafest and Abby’s
Here's what Indian ad world expects from 2023 edition of Goafest and Abby’s
In Goafest 2023
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy
In Marketing
Pay TV adds 11 million new subscribers this IPL season: Disney Star’s Gurjeev Kapoor
Pay TV adds 11 million new subscribers this IPL season: Disney Star’s Gurjeev Kapoor
In Television
Top advertisers seek incremental viewership as news channels plan ad rate hike
Top advertisers seek incremental viewership as news channels plan ad rate hike
In Television
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
Bumper IPL viewership boosts advertisers’ confidence; many plan to enter mid-season
In Television
Vice Media's key differentiation is 50 mn unique Indian audiences, storytelling & content creation capabilities: Nilesh Zaveri
Vice Media's key differentiation is 50 mn unique Indian audiences, storytelling & content creation capabilities: Nilesh Zaveri
In Digital
Witnessing growing interest of non-kids category brands in kids' genre: Nina Elavia Jaipuria
Witnessing growing interest of non-kids category brands in kids' genre: Nina Elavia Jaipuria
In Television
As chorus for OTT content regulation reaches a crescendo, what's the way forward?
As chorus for OTT content regulation reaches a crescendo, what's the way forward?
In OTT
Jio Studios aims to bring local stories to mainstream and scale up Indian content industry: Jyoti Deshpande
Jio Studios aims to bring local stories to mainstream and scale up Indian content industry: Jyoti Deshpande
In OTT
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
In In-depth
Non-fiction genre set to take centre stage this decade, says Warner Bros Discovery’s Sai Abishek
Non-fiction genre set to take centre stage this decade, says Warner Bros Discovery’s Sai Abishek
In Television
Star Plus' Sunday primetime ratings have doubled with 7-day programming: Kevin Vaz
Star Plus' Sunday primetime ratings have doubled with 7-day programming: Kevin Vaz
In Television
Can esports become a lucrative revenue source for OTT platforms?
Can esports become a lucrative revenue source for OTT platforms?
In OTT
Is government intervention necessary to regulate OTT content quality?
Is government intervention necessary to regulate OTT content quality?
In OTT
What is causing the decline of English GECs in Indian TV industry?
What is causing the decline of English GECs in Indian TV industry?
In Television