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Stories by 'Raushni Bhagia'
Snacking brand 4700BC introduces its gifting ambassador Mr BC in its new campaign
Snacking brand 4700BC introduces its gifting ambassador Mr BC in its new campaign
In Advertising
English entertainment channels reel from OTT effect, struggling to fill ad slots
English entertainment channels reel from OTT effect, struggling to fill ad slots
In OTT
In-depth: Separate data for ad viewership undermining ad rates
In-depth: Separate data for ad viewership undermining ad rates
In In-depth
Not aspiring to be GroupM or Publicis, want to be specialists in digital brands, says Bindu Balakrishnan of DCMN India
Not aspiring to be GroupM or Publicis, want to be specialists in digital brands, says Bindu Balakrishnan of DCMN India
In Digital
Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
Radio industry may see a lot of mergers and acquisitions: Nisha Narayanan, COO, Red FM
In Radio
News channels expect 30% jump in revenue in upcoming election season
News channels expect 30% jump in revenue in upcoming election season
In Television
If not a media professional, I would have been a doctor, says Anita Nayyar, CEO, Havas Media
If not a media professional, I would have been a doctor, says Anita Nayyar, CEO, Havas Media
In Discovery Women Achievers
Men and women bring in different perspectives and both are important: Sanchayeeta Verma, Senior VP, Wavemaker
Men and women bring in different perspectives and both are important: Sanchayeeta Verma, Senior VP, Wavemaker
In Discovery Women Achievers
OOH industry expects 40% of annual revenue from festive season
OOH industry expects 40% of annual revenue from festive season
In OOH
Truecaller selects Happy mcgarrybowen and DCMN as communication partners in India
Truecaller selects Happy mcgarrybowen and DCMN as communication partners in India
In Advertising
Mere lip service won’t resolve gender bias, says Divya Karani, CEO, Dentsu Media
Mere lip service won’t resolve gender bias, says Divya Karani, CEO, Dentsu Media
In Discovery Women Achievers
Why Dus Ka Dum lost steam in the third season
Why Dus Ka Dum lost steam in the third season
In Television
Bigg Boss is back at 9 pm slot — what it means for Colors and advertisers
Bigg Boss is back at 9 pm slot — what it means for Colors and advertisers
In Television
Investing in local animation brands to expand merchandise and consumer product market in tier II-III towns: Viacom18
Investing in local animation brands to expand merchandise and consumer product market in tier II-III towns: Viacom18
In Television
Star India to replace Channel V with Star Sports 3
Star India to replace Channel V with Star Sports 3
In Television
Sony enters Marathi GEC space but the going won’t be easy at all
Sony enters Marathi GEC space but the going won’t be easy at all
In Television
Netflix's conundrum: How to succeed in India's price-sensitive market
Netflix's conundrum: How to succeed in India's price-sensitive market
In Digital
In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
In-depth: How lack of innovation will make Hindi GECs lose out to OTT platforms
In In-depth
SVOD player Eros Now is now looking at working with brands and advertisers
SVOD player Eros Now is now looking at working with brands and advertisers
In Digital
TR is a better readership metric than AIR, says Girish Agarwaal of Dainik Bhaskar Group
TR is a better readership metric than AIR, says Girish Agarwaal of Dainik Bhaskar Group
In Print
Upcoming data protection law may completely alter digital marketing landscape
Upcoming data protection law may completely alter digital marketing landscape
In Marketing
In-depth: Regional news TV becomes new bastion of growth
In-depth: Regional news TV becomes new bastion of growth
In In-depth
Advertisers take OTT’s claims with a pinch of salt
Advertisers take OTT’s claims with a pinch of salt
In OTT
Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
Grofers breaks even in key markets, eyes Rs 5,000-crore business by 2020
In Marketing
Amazon prime day: The unbeatable combination of e-commerce and content
Amazon prime day: The unbeatable combination of e-commerce and content
In Digital