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Stories by 'Akansha Srivastava'
Kia Motors India aims to be in top five within three years
Kia Motors India aims to be in top five within three years
In Marketing
Jio Studios opens door for other brands, aims 15 clients this fiscal
Jio Studios opens door for other brands, aims 15 clients this fiscal
In Advertising
Bisleri Fonzo appoints FCB India and Wavemaker as creative and media partners
Bisleri Fonzo appoints FCB India and Wavemaker as creative and media partners
In Advertising
In-depth: Why ad production houses shy away from Delhi
In-depth: Why ad production houses shy away from Delhi
In In-depth
Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
Messaging needs to be context-specific and delivery platform agnostic, says McCann’s Jitender Dabas
In Advertising
The Glitch wins Tiger Shroff’s active lifestyle brand Prowl’s digital mandate
The Glitch wins Tiger Shroff’s active lifestyle brand Prowl’s digital mandate
In Digital
Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
Content marketing will shift from acquisition-based to retention-based communication, says Ashim Mathur of Dolby
In Marketing
Mahindra & Mahindra aims to double online sales by next year
Mahindra & Mahindra aims to double online sales by next year
In Marketing
Can Delhi become the new creative capital of India?
Can Delhi become the new creative capital of India?
In Advertising
Horlicks shows importance of ‘emotional nutrition’
Horlicks shows importance of ‘emotional nutrition’
In Ad Craft
Big Bazaar expects digital to contribute 25 per cent of sales in two years
Big Bazaar expects digital to contribute 25 per cent of sales in two years
In Digital
RIP Ranjan Kapur, a real gentleman and so wise
RIP Ranjan Kapur, a real gentleman and so wise
In Advertising
In-depth: Indian agencies shift focus on co-creating with clients
In-depth: Indian agencies shift focus on co-creating with clients
In In-depth
Bira 91 assigns digital mandate to Isobar
Bira 91 assigns digital mandate to Isobar
In Advertising
In-depth: It’s season in the sun for the non-metro and rural markets
In-depth: It’s season in the sun for the non-metro and rural markets
In In-depth
Patanjali forays into e-commerce; promises to protect its retailers’ interests
Patanjali forays into e-commerce; promises to protect its retailers’ interests
In Marketing
FCB India to launch new content marketing division
FCB India to launch new content marketing division
In Advertising
Creative veterans pick the best of 2017
Creative veterans pick the best of 2017
In Advertising
Grey upbeat about its growth targets for 2018
Grey upbeat about its growth targets for 2018
In Advertising
Mullen Lintas aims to break into top four by 2020
Mullen Lintas aims to break into top four by 2020
In Advertising
Ogilvy India targeting 10% revenue growth in 2018
Ogilvy India targeting 10% revenue growth in 2018
In Advertising
Commentary: 2017 a roller-coaster ride for the ad world
Commentary: 2017 a roller-coaster ride for the ad world
In Advertising
Masti Condoms launches campaign amidst condom ads ban
Masti Condoms launches campaign amidst condom ads ban
In Ad Craft
L&K Saatchi & Saatchi expects double-digit growth in 2018
L&K Saatchi & Saatchi expects double-digit growth in 2018
In Advertising
In-depth: The un-agency and innovative models standing apart
In-depth: The un-agency and innovative models standing apart
In In-depth