Editor Picks
-
- NDTV opts out from BARC data again, will the move backfire?
-
- Uday Shankar and James Murdoch seal deal to become major shareholders in Viacom18
-
- In-depth: How can brands navigate the tricky Metaverse landscape?
-
- In-depth: How Indian brands are preparing for the Metaverse age
-
- Is it Arnab Goswami vs I&B Minister Anurag Thakur over the suspension of news TRPs?
-
- BMI Newsbreak confirmed: BARC to resume TV news viewership data starting March 17
-
- The landing page conundrum; how to treat the outlier data?
-
- TRAI defers NTO 2.0 implementation for three months
-
- There is nothing called slightly corrupt, says FCB’s Rohit Ohri on prevailing corruption in the industry
-
- Commentary: Why PMO must intervene and rescue India's broadcasting sector from the clutches of TRAI
-
- Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30
-
- How Zee thwarted Invesco and OFI’s call for removal of Punit Goenka
-
- Zee turns down EGM requisition, calls it invalid and illegal
-
- In-depth: Will aggressive advertising spends help crypto brands?
-
- Clean up systems and processes before resuming news genre viewership data, NBDA tells BARC
-
- “Impulsive and premature,” says Zee as Invesco moves court
-
- Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
-
- Zee to merge with Sony Pictures Networks India
-
- Sony-Zee merger: NP Singh to lead board of directors with Punit Goenka as MD and CEO
-
- Reality check: How is print media recovering after the second Covid wave?
-
- Commentary: Why is Arnab Goswami-led NBF lying about being the first and the only government-recognised industry body?
-
- Ashish Bhasin resigns from Board of Directors and Audit Committee of BARC India
-
- In garb of creativity: How Dentsu Webchutney & Vice Media bypassed GOI’s internet & SMS restrictions in J&K to deliver 'anti-India' stories
-
- Truth vs Hype: Did Hathway actually remove NDTV from its popular packs?
-
- Industry raises a toast as Santosh Padhi ends his historic innings with Taproot dentsu
-
- Santosh Padhi ends his journey with Taproot dentsu
-
- Good News Today will be full of compelling storytelling and no debates, says Kalli Purie ahead of launch
-
- BARC India CEO Sunil Lulla calls it quits
-
- Rising Star Awards 2021: Underdog Abhishek Goyal of OrComm APL wins highest honour; Wavemaker wins maximum awards
-
- Kachcha pakka preparations but BARC India readies to resume TRPs for news channels
-
- Scarecrow M&C Saatchi designs High Chair for BestMediaInfo Rising Star Awards
-
- Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
-
- Too much negative tonality in news is extremely disturbing, presenting 24x7 good news content is a nice thought, says Harsha V Agarwal of Emami
-
- An initiative such as Good News Today may expand TV news genre, says Mediabrands’ Shashi Sinha
-
- Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
-
- Shortlists announced for BestMediaInfo Rising Star Awards 2021
-
- Commentary: Bombay HC order upholding TRAI’s price-control regime will hit broadcast industry hard
-
- Dentsu to restructure its India business into seven agency brands spread across creative, media, CXM: India CEO Anand Bhadkamkar
-
- Top five reasons to participate in BestMediaInfo Rising Star Awards
-
- News channels to lose additional revenue, audience reach coming from OTT platforms
-
- The digital divide: Why GEC-led OTT platforms distanced themselves from independent players
-
- OTT players to stop streaming news channels over alleged content rating ambiguity in new IT Rules
-
- Whistleblower alleges massive corruption at BARC India
-
- Commentary: BARC India has many questions to answer over extortion gate
-
- ABP Network enters Tamil market with digital news platform ‘ABP Nadu’
-
- Rampant exchange of info between BARC India’s former heads and Republic top brass: Mumbai Police in chargesheet
-
- Rattled Republic ducks all questions but threatens entire media
-
- Arnab Goswami threatens BestMediaInfo; sends legal notice to stop publication of a report on brands pulling out ads from Republic
-
- Commentary: Exit BARC India, enter Government-monitored TV measurement system?
-
- More brands join chorus against toxic content on news channels, seek immediate course correction
-
- Media agencies may drop news channels resorting to unethical practices
-
- Major TV news advertiser Dollar Industries to pull out advertising monies from channels broadcasting toxic content
-
- Commentary: Parallel self-regulatory bodies detrimental to news sector, here is how government can fix this
-
- Commentary: Government’s overzealous TRP probe may end up being a death knell for BARC India
-
- India’s top brands want news channels to stop being toxic, warn they could pull the plug on advertising
-
- NBA urges advertisers to keep away ‘hate-mongers’, says President Rajat Sharma
-
- TRAI says “no” regulation for OTT for now
-
- Cable TV operators do not need TRAI’s protection, they need protection from TRAI
-
- Commentary: Another shakeup at BARC — but who is behind it?
-
- Commentary: Who killed English entertainment television?
-
- Commentary: TRAI’s light-touch regulation is making a heavy-duty fool of broadcasters and consumers
-
- Commentary: TRAI’s overreach to become the third master of OTT sector is fallacious and unwarranted
-
- Commentary: What triggered TRAI to order broadcasters to comply with NTO 2.0 when a court order is due
-
- We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor
-
- Commentary: No TRAI! English channels were not so unwanted to be killed
-
- Commentary: How history will judge RS Sharma after his five-year stint as TRAI Chairman
-
- Is BARC data on website relevant anymore?
-
- In-depth: All it takes to make Indian Readership Survey more robust
-
- Irrfan Khan’s creative journey through the eyes of advertising veterans
-
- Why TRAI now wants to kill the world’s largest TV measurement system BARC
-
- Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?
-
- #FightingCoronavirus: How brands can create responsible ad campaigns and stay relevant
-
- Commentary: Why seeking suspension of TV ratings is a bad idea
-
- People are sick and tired of coronavirus, brands must do positive campaigns, says Shashi Sinha
-
- #CoronavirusOutbreak: Why it is important for non-essential brands to be on top of consumers’ minds
-
- #CoronavirusOutbreak: Will work from home change the functioning of ad agencies forever?
-
- Ad wars in times of coronavirus outbreak: Can top FMCG brands try and be a little sensitive?
-
- #CoronavirusOutbreak: Why it's the best time for brands to advertise on TV news
-
- Coronavirus outbreak: Are GECs and OTT platforms ready with contingency plans if the lockdown continues longer?
-
- Call for entries opens for BuzzInContent Awards 2020
-
- Bigg Boss or IPL — what offers more value for money to advertisers?
-
- In-depth: Is India’s ad industry investing enough in GenNext?
-
- In-depth: Is the concept of virality for marketers dead on Facebook?
-
- Commentary: Is Partho Dasgupta's exit from BARC industry's loss?
-
- In-depth: TRAI’s NTO impact on distribution business
-
- 26% FDI in digital media: Will existing platforms with major foreign ownership be affected?
-
- How 26% FDI in digital media spells good news for domestic players
-
- In-depth: Does a CMO role hold relevance today in Indian market?
-
- In-depth: Landing page not illegal – the way ahead
-
- Commentary: Why is Google shying away from giving access for content measurement to Ekam?
-
- Commentary: Has TRAI failed India's broadcast industry?
-
- Commentary: Confident MRUC isn't taking IRS criticism lying down this time
-
- In-depth: What makes consumers love a brand
-
- Hemant Bhandari of Chrome Pictures calls for a fair play in the ad production business
-
- In-depth: Decoding the impact of new tariff regime on consumers, channels, cable and DTH players
-
- Commentary: Will 2019 be a decisive year for ad agencies trying to reinvent?
-
- In-depth: How the new tariff regime will impact ad rates
-
- BestMediaInfo = exchange4media + afaqs
-
- Brandstand: 30 Bondel Road and the culture of an agency brand
-
- Commentary: Ekam stuck — is ISA hand in glove with Google and Nielsen?
-
- Uday Shankar named Chairman, Star and Disney India, and President, The Walt Disney Company Asia Pacific
-
- Commentary: Rethink the AIR, else meet the fate of print in West
-
- India's first content marketing B2B platform BuzzInContent.com launches
-
- In-depth: Up close and personal – Marketing and the subtle art of relationship building
-
- In-depth: Indian agencies shift focus on co-creating with clients
-
- In-depth: Digital growing, but TV isn't bowing
-
- In-depth: It’s season in the sun for the non-metro and rural markets
-
- Commentary: ASCI approaching government for condom ads ban is deplorable
-
- In-depth: News genre – building brands and advertising categories
-
- In-depth: Influencer marketing — doing it right
-
- In-depth: When brands go for pot-shot advertising
-
- NBA is in tatters today, no need to join: Arnab Goswami
-
- Eight brands that need to re-invent themselves
-
- Boys do cry: Advertising and its portrayal of men
-
- Is RP-Sanjiv Goenka Group in talks with Living Media to pick majority stake?
-
- A lot is in a name when it comes to naming your brand
-
- Impact and implications of BARC’s boycott by English news channels
-
- Multiple frequencies: Will it leave a permanent scar on the broadcast industry
-
- GST: Will print be able to bear the burden?
-
- Dipstick: What makes youngsters change jobs frequently at creative agencies?
-
- Why is BARC still releasing GRPs, asks Raj Nayak
-
- Marketing to moms: Are brands doing it right?
-
- Pro Kabaddi is back; BARC analysis on India’s biggest non-cricket league
-
- We sensed Arnab was planning an on-air farewell so was denied access: MK Anand, MD & CEO, Times Network
-
- A message that can’t be visualised will lack the power of emotion: Laura Ries
-
- In-depth: Will ad campaigns in men’s innerwear category come of age?
-
- The ONE advice India's top creative heads swear by
-
- Sandip Tarkas follows his dream, joins Songdew as Director
-
- Rising Star: Ahsan Khan, Brand Services Director at Mullen Lintas
-
- Print media in India is alive and growing, says ABC’s latest report
-
- Viacom18 restructures leadership team; elevates Raj Nayak to COO - Viacom18
-
- Republic goes live, all eyes on barometers now
-
- Times Now’s ‘The Morning Newshour’ goes Hindi
-
- BARC India makes subscriber contract more stringent
-
- Republic = Debate
-
- BARC to stop measuring analogue; viewership trend unpredictable
-
- Rising Stars: Ketan Kadam and Adith Fernandes of FCB Interface
-
- After Hours: Santosh Padhi, the art enthusiast
-
- Amul defends ad on Sukma attack as netizens find it in bad taste
-
- The story behind Patanjali’s ad blitz on news genre
-
- Global sentiment with Mondelez is much better than it is in India, but we will fix it together: Sanjay Nazerali, Carat Global