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What local trains and fish markets can teach Performance Marketing?
What local trains and fish markets can teach Performance Marketing?
By Shivaji Dasgupta
Three ways to break the mundane, templatised real estate advertising trends
Three ways to break the mundane, templatised real estate advertising trends
By BestMediaInfo Bureau
In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads?
In-depth: Why is playing on societal stereotypes, sustainability and woke-ism becoming the go-to strategy for ads?
By Shreya Negi
Identifying efficient supply paths to maximise the effectiveness of programmatic advertising
Identifying efficient supply paths to maximise the effectiveness of programmatic advertising
By BestMediaInfo Bureau
Samantha versus Arpita. Who will win the gender wars?
Samantha versus Arpita. Who will win the gender wars?
By Shivaji Dasgupta
The people-first approach can make you win in the long run
The people-first approach can make you win in the long run
By BestMediaInfo Bureau
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
In-depth: Why are brands taking the minimalist route for rebranding or renewed visual identity?
By Shreya Negi
In-depth: How are Indian digital news publishers combating the threat of paywall bypassing?
In-depth: How are Indian digital news publishers combating the threat of paywall bypassing?
By Shreya Negi
Demystifying human-centric design
Demystifying human-centric design
By BestMediaInfo Bureau
Protecting your brand across emerging channels during elections
Protecting your brand across emerging channels during elections
By BestMediaInfo Bureau
In-depth: How India’s top marketers are solving attribution-related challenges
In-depth: How India’s top marketers are solving attribution-related challenges
By Shreya Negi
Why Air-conditioned marketing is dangerous for business
Why Air-conditioned marketing is dangerous for business
By Shivaji Dasgupta
Why is Apple Store insisting on a no-go area for competing brands?
Why is Apple Store insisting on a no-go area for competing brands?
By Shivaji Dasgupta
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
In-depth: With surge in IPL viewership, advertising to go up on both TV and digital, say top advertisers
By Sakshi Sharma
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
By BestMediaInfo Bureau
In-depth: Are cola ads losing their fizz?
In-depth: Are cola ads losing their fizz?
By Shreya Negi
In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration
In-depth: Reliance-owned MSOs blocking Disney Star content – a fallout of vertical integration
By Akansha Srivastava
Insiders, out. Outsiders, in
Insiders, out. Outsiders, in
By BestMediaInfo Bureau
Optimising media spends in the current financial crunch
Optimising media spends in the current financial crunch
By BestMediaInfo Bureau
The brave new world of Purification Marketing
The brave new world of Purification Marketing
By Shivaji Dasgupta
How can a company use organic marketing to equal the value of an advertisement video?
How can a company use organic marketing to equal the value of an advertisement video?
By BestMediaInfo Bureau
In-depth: Are brands shying from creating campaigns around religious festivities?
In-depth: Are brands shying from creating campaigns around religious festivities?
By Sakshi Sharma
As Air Vistara dies, can Brand Vistara live?
As Air Vistara dies, can Brand Vistara live?
By Shivaji Dasgupta
How to achieve effective brand communication through WhatsApp business messaging
How to achieve effective brand communication through WhatsApp business messaging
By BestMediaInfo Bureau
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023
By Akansha Srivastava