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WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year
WPL 2023: The opportunities and challenges for Viacom18 in the inaugural year
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
India versus Bharat: A ‘one-size-fits-all’ strategy can no longer work
India versus Bharat: Marketers deliberate on the art of marketing
India versus Bharat: Marketers deliberate on the art of marketing
In-depth: What’s in store for brands in Women’s Premier League
In-depth: What’s in store for brands in Women’s Premier League
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
Revolutionise your search: Discover how AI is changing the game
Revolutionise your search: Discover how AI is changing the game
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
In-depth: What is giving sleepless nights to marketing heads of India’s top brands?
How Generative AI will be a boon for the ‘original’ creative economy
How Generative AI will be a boon for the ‘original’ creative economy
Basic rule of being true to one’s job is pouring one’s heart and dedication into it: Faraz Sayed of Carat
Basic rule of being true to one’s job is pouring one’s heart and dedication into it: Faraz Sayed of Carat
D2C brands: 2022 year it was and 2023 future it holds
D2C brands: 2022 year it was and 2023 future it holds
In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders
In-depth: Offering token money as pitch fee is not the solution to the pitching menace, say top leaders
In-depth: What’s making traditional brands strengthen their D2C arms
In-depth: What’s making traditional brands strengthen their D2C arms
Advertising is one of the purest representations of where society is at a certain point: Dhaya Menon of Interactive Avenues
Advertising is one of the purest representations of where society is at a certain point: Dhaya Menon of Interactive Avenues
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
In-depth: Is Twitter’s ‘view count’ metric a boon or bane for marketers?
An integrated approach to creativity in 2023
An integrated approach to creativity in 2023
In-depth: What do creative agencies need to stay relevant in 2023
In-depth: What do creative agencies need to stay relevant in 2023
Will Predictive Analytics disrupt marketing in 2023?
Will Predictive Analytics disrupt marketing in 2023?
In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?
In-depth: Is it the unison of ‘data’ and ‘creativity’ that keeps the advertising industry going?
If you have faith in the idea it will sail through, says Aniket Saha of Initiative India
If you have faith in the idea it will sail through, says Aniket Saha of Initiative India
How can eCommerce brands protect themselves this Black Friday?
How can eCommerce brands protect themselves this Black Friday?
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
Following a routine and thinking with a logical mind is the success mantra of ‘Rising Star of the Year’ Zoya Kazi of OMG
Following a routine and thinking with a logical mind is the success mantra of ‘Rising Star of the Year’ Zoya Kazi of OMG
How has luxury changed
How has luxury changed
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation
Women’s IPL 2023: Brands want entry cost barrier to be set low for ensuring maximum participation