Digital
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Sociowash bags Anytime Fitness’s social media mandate
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How Angel Broking successfully transitioned from a traditional brokerage firm into Angel One, a youthful fintech platform
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Big media finally holding Govt responsible for Covid mismanagement; the Emperor has been shown to have no clothes, says Scroll's Naresh Fernandes
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Emotional data will be more relevant than big data in 2021, feel BBDO India’s Josy Paul and Suraja Kishore
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In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications
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Aggregators lack quality, premier news destinations have a brighter future in the long run, says Sriram Hebbar of Times Internet
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Leadership positions will be represented by a diversely larger specialisation pool, says Paul Dueman of Tilt Brand Solutions
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Lockdown will boost online content consumption the same way demonetisation helped e-wallets, says HT Digital's Abhesh Verma
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Now is the time for OTT players to sit back and rethink their content strategy, says Nachiket Pantvaidya of ALTBalaji
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Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti
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Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass
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Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital
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Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital
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Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India
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Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM
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Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn
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R/GA willing to expand to India, says Barry Wacksman
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In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5
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Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance
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Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult
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If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India
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SVOD player Eros Now is now looking at working with brands and advertisers
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Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year
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Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital
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Digital is not a medium, it is consciousness: Anil K Nair of L&K Saatchi & Saatchi