‘Marketers should measure creativity, creatively, and longitudinally with regards to LTV’

By BestMediaInfo Bureau

How Indian agencies can increase their winnability at Cannes Lions

By BestMediaInfo Bureau

Indian brands are bold enough to take risks: Ogilvy CCOs Sukesh, Kainaz and Harshad

By BestMediaInfo bureau

The Grand Prix winners that stole the show at Cannes Lions 2023

By BestMediaInfo Bureau

If an idea really scares the shit out of you and gets you excited the most, you should go for it: Susan Hoffman

By BestMediaInfo Bureau

Cannes Lions 2023: Ogilvy Mumbai is Agency of the Year - Strategy; India scoop 25 Lions

By BestMediaInfo bureau

Commercial directing becomes more lucrative when agencies believe in you: Spike Lee

By BestMediaInfo Bureau

How brands should approach innovation whilst getting comfortable with failure

By BestMediaInfo bureau

Cannes Lions 2023: India win a Silver and Bronze Lion in Sustainability Development category

By BestMediaInfo bureau

An introverted day with the work

By BestMediaInfo Bureau

Talented is trying to suck at being mediocre: PG Aditiya on agency’s Cannes Lions debut

By Akansha Srivastava

How Cadbury Dairy Milk's generosity campaign transformed a chocolate bar into a creative catalyst

By BestMediaInfo bureau

Ogilvy Global CEO Devika Bulchandani on Ogilvy Mumbai’s Creative Effectiveness Grand Prix

By BestMediaInfo bureau

From Sholapur to Sweden- How India won Spotify the world in just three years!

By BestMediaInfo bureau

How can agencies and brands create a culture where creativity thrives?

By BestMediaInfo Bureau

Cannes Lions 2023: Ogilvy India brings home India’s first Grand Prix on Day-4

By BestMediaInfo bureau

Of winners and lessons from failures

By BestMediaInfo bureau

Agencies need to highlight media’s role more in Cannes Lions entries: Anupriya Acharya

By Akansha Srivastava

Cannes Lions 2023: ‘The value of creativity is priceless, but it’s often fuelled by engagement and business growth’

By BestMediaInfo bureau

Creativity bridges performance-brand gap, ensuring brand differentiation: Unilever’s Conny Braams

By BestMediaInfo bureau

Transatlantic cooperation of world democracies is a better way to go about AI regulation over an isolationist one: Mathias Döpfner

By BestMediaInfo bureau

Cannes Lions 2023: India win 10 Lions on Day-3 but miss Gold

By BestMediaInfo bureau

The cost of Cannes and Creativity

By BestMediaInfo bureau

Cannes Lions 2023: India secures 7 shortlists in Sustainable Development category

By BestMediaInfo bureau

India's first Industry Craft Gold Lion to FCB is testimony of evolution of Indian creativity: Rohit Ohri

By Akansha Srivastava