Thums Up unveiled the next chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign ‘Thums Up Utha, India India Macha’.
The campaign highlights the relentless determination of Indian players for the upcoming World Cup, hopeful of driving and motivating fans to believe in India’s journey to victory.
The campaign features cricketers- Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and captain Rohit Sharma in a film that is centred around – ‘making India believe in Team India’.
Shahrukh Khan features in the campaign as the ‘Voice of Belief.’
Arnab Roy, VP-Marketing, Coca-Cola India and South West Asia, said, “Thums Up's partnership with the ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with King Khan and the cricket icons of the country further cements our dedication to elevate fan engagement and showcases our unwavering support for Team India to bring the World Cup back home. We will do this through tech led, real time responses from expert panels and credible influencers that encourage everyone to keep rooting for our team.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, "The adversary isn't always external; at times, it's our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner beliefs. This World Cup, Thums Up gets SRK voicing and symbolising the inner conflict on 'Will India win this World Cup?”
Thums Up Utha, India India Macha campaign