Star Sports has unveiled a new campaign as ICC Men’s Cricket World Cup 2023 gets underway from October 5 to November 19, 2023.
The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years.
The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation.
The slogan of the campaign ‘World Cup ka bhoot sawaar, jeet ke utrega iss baar’ serves as a spirited call to action, rallying the entire nation to come together and wholeheartedly support the men in Blue in their pursuit of World Cup glory, as per the company statement.
The promo features Team India cricketers Virat Kohli and Ravindra Jadeja, Shehnaz Gill and stand-up comedian Aakash Gupta.
Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports Spokesperson said, "The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from 'Cricket aficionados' to 'event watchers'. The 'One Day' & 'Best of Cricket' campaigns were launched first to engage Cricket fans and now the 'World Cup ka Bhoot' campaign builds on the insight that everyone - even non-followers of the game - is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India's campaign in ICC CWC 2023"
World Cup ka bhoot sawaar campaign