Tech giant Google has introduced a new visual identity for its Android brand under which it has not only changed its longstanding logo with a lowercase stylisation from ‘android’ to ‘Android’ but has also given its bugdroid a new 3D look and avatar.
Announcing the move via The Keyword Blogpost, Jason Fournier, Director, Android Consumer Brand Management, said, “We believe our brand system and how we show up visually to the world as Android should reflect Android’s core ethos of being open, iterative and inclusive. That’s why we’re sharing an update to our visual identity that better represents our Android community- and it’s also a lot of fun, too.”
As per Fournier, each time that Google overhauls its branding, it not only evaluates the changing needs but also future goals, which is why, under the new branding Google Android aims to be reflective of the fact that people today want more choices and autonomy and be something that gives people the freedom to create on their terms.
“Our new visuals draw inspiration from Material design to complement the Google brand palette, as well as be adaptable. The refreshed and dynamic robot shows up where Android connects with people, community and cultural moments. It can reflect individual passions, personality and context,” he stated.
In his view, the new Google Android logo with more curves and a personality unique to Android more closely mirrors Google’s logo and creates a balance between the two.
As for the bugdroid which happens to be the face and “most identifiable element” of the Android robot, Fournier stated that because the company wanted its bugdroid to appear as dynamic as Android itself, it has now updated the robot’s full-body appearance to ensure that it can easily transition between digital and real-life environments, making it a versatile and reliable companion across channels, platforms and contexts.