The recently concluded Asia Cup on Star Sports saw an uptick of 34% in ratings with an aggregated TVR of 2.7 (excluding viewership numbers of the India-Sri Lanka final), according to BARC data.
As per the BARC data accessed by BestMediaInfo.com, garnering a spike of 42% in reach, the 12 matches reached 266 million viewers on TV (First 12 matches | Reach - BARC 2+ LIVE + PPL All India | TVR - BARC M15+ India Urban | growth compared to asia cup 2018).
Despite the India-Pakistan match going to reserve day on a Monday, it fetched 6.4 ratings, which is 10 % higher than the last India-Pakistan Super-4 match held in Asia Cup 2018.
The India-Pakistan S4 match reached 168 million audiences, a 78% hike from the last season of the Asia Cup match of 2018.
The Cricket Live show broke the record with 56% growth, garnering a TVR of 1.05, reaching 217 million (92% uptick) audiences on Disney Star.
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