The Coca-Cola Company has appointed Alexander Valladares as StudioX Lead.
Earlier, he was the Chief Marketing Officer at Impresario Handmade Restaurants for over two years and was responsible for overseeing all brand functions including PR and communications, content marketing, on-ground activations, consumer marketing and engagement.
Prior to Impresario Handmade Restaurant, he was associated with BCCL (Times Group) for over four years across roles such as National Marketing Lead- ToI Metro Supplements (DGM) and Marketing Lead.
He was also the Director-Marketing at Viacom18 Media (MTV India) for a period of over a year and was responsible for the launch of MTV Beats and led marketing efforts for the new channel.
From April 2014 to April 2016, he was with MTV India as Senior Manager-Marketing.
In the past, he has also worked with Viacom 18 as Marketing Director, Manager, and Assistant Manager, as well as with Draft FCBUlka.