Kumar Saurav, Global Mobile Business Head at AdCounty Media India will now be spearheading the strategic division of the company as the Chief Strategic Officer (CSO).
With an experience spanning over 16 years and expertise in TV, print, radio and digital marketing verticals like mobile marketing, media planning and buying, brand communication, etc., Saurav led AdCounty's Global Mobile Business division alongside formulating strategic business alliances for the programmatic and user-acquisition ecosystem.
Saurav devised digital strategies for brands like Microsoft, BSNL, Tata Telecom, Air India, IndusInd Bank and more. In the latter phase of his career, he established global business ventures for his employers.
Saurav joined AdCounty Media in 2018 as the Global Mobile Business Head with an aim to propel the company to worldwide recognition and nurture a culture that fosters nothing short of excellence.
Aditya Jangid, Founder, AdCounty Media, said, “Kumar has been exceptional in his role to grow the mobile vertical of ADCM, his experience, eye for the right resource, super knowledge of the digital industry and analysis power, he brought all these forces together to make and grow the GMB team and eventually the revenue.”
Abbhinav R Jain, Co-founder and Chief Operating Officer (COO), AdCounty Media, said, “Kumar has played a pivotal role in the broadening of AdCounty Media's presence across international markets, including Indonesia, Russia, and LATAM. His astute acumen in formulating and implementing procedural frameworks and strategic initiatives has remarkably facilitated the expeditious global expansion of AdCounty over the past quinquennial. His innate flair for devising intricate processes and discerning strategies has empowered AdCounty to proliferate rapidly. He is a visionary leader, leading through action and serving as a beacon of inspiration for others to follow.”
Delphin Varghese, Co-founder and Chief Business Officer, AdCounty Media, said, “Kumar has been an integral part of AdCounty for the past 5 years, leading our global mobile business and successfully expanding it across multiple countries. His exceptional strategic skills have played a vital role in growing our team and expanding AdCounty Media's business. In recognition of his achievements, we are thrilled to announce Kumar's promotion to Chief Strategic Officer, where he will now take charge of our entire strategic partnership and drive further business growth.”
Saurav said, “The journey so far has been nothing short of a dream, thanks to the exceptional talent and camaraderie of colleagues like Abbhinav, Delphin, and Aditya. It has been a voyage filled with numerous challenges, opportunities for learning, exploring uncharted territories, and building a remarkable culture within our organisation. We take immense pride in fostering a work environment where each AdCounty member can flourish professionally and personally. With a shared vision, Team Ad County is steadfastly dedicated to making our company a trailblazer in the Adtech industry. Together, we strive towards achieving this single objective, driving innovation and success at every turn.”